Regional Sales Manager - Grocery Channel at Bradshaw Home

Company Overview

Based in Rancho Cucamonga, CA. Bradshaw Home is a leading designer, marketer and wholesaler of everyday kitchen food prep and home cleaning products, selling across nine categories: Kitchen Gadgets, Cookware, Bakeware, Food Storage, Cutlery/Cutting Boards, Traditional Cleaning Tools (Mops, Brooms, Brushes), Sponges, Rubber Gloves, and Lint rollers. The Company sells its products to over 500 customers in the U.S. and Canada across the grocery, mass merchant, specialty, dollar, off-price, club and eCommerce channels. Products are brought to market under various company brands: Good Cook, Casabella, and Evercare, along with strong licenses: Clorox, Mr. Clean and Dawn. Private label is also a core competency. Bradshaw Home builds lasting partnerships with retailers to provide tailored houseware programs and recognizable brands to drive sales and consumer loyalty.

Position Summary

Reporting into a Vice President of Sales for the Grocery Division, the RSM will be responsible for managing day-to-day sales activities, developing sales strategies, identifying new business opportunities, and achieving sales targets. The role involves collaborating with other departments to drive business growth and meet customer needs.

Major Responsibilities

• Create strategies and tactics to win the line review process including competitive analysis, research, pricing recommendations, financial analysis, and presentation support.
  • Strong understanding of Category Management and how to leverage data to build fact-based recommendations for our buyers.
  • Leverage POS and syndicated data to identify market trends, manage product assortment, create opportunities for growth and develop the corresponding action steps needed to maximize revenue and profit.
  • Analyze, and track market share and sell-thru performance of our products.
• Partnership building role: Bring together the systems and resource capabilities of both our retail partners and Bradshaw to ensure that the goals of both organizations are achieved.
  • Excellent written, verbal, and presentation skills.
  • Detail oriented with high degree of accuracy.
  • Work in a collaborative, cross-departmental capacity to bring our products to market – constantly interacting and coordinating to ensure our goals and objectives are met.
  • Ability to work extremely well across functions (Operations, Demand Planning, Product and Channel Marketing) and successfully bringing people together toward common goals and to consensus.
• Relationship Sales: Develop a superior working relationship within your retail accounts and Bradshaw. Gain the respect and support needed from all parties in both organizations to ensure that things get done even when a direct reporting relationship is not present. The Regional Sales Manager is responsible for developing multi-function and multi-level relationships within their territory, engaging BH management to ensure that a comprehensive company-to-company relationship is achieved. Focus efforts on building relationships up the ladder to solidify partnership with senior leaders in your territory.
• Create and implement promotional programs that deliver incremental growth and strong ROI.

Candidate Key Selection Criteria

• Experience: The ideal candidate possesses a minimum of 3-5 years’ professional experience, with previous experience in an Account Manager role in consumer products, with a proven record of developing the business and driving growth in excess of market growth.
• Education/Credentials: An undergraduate degree at a minimum (in business or similar major) is preferred.
• Technical Expertise: Strong analytical skills to measure sales, profits, and ROI.
• Process and People Management: Has demonstrated an ability to collaborate with a focus on completing quality work and effectively meeting deadlines. Demonstrated ability to prioritize and manage multiple high priority activities, together with the ability to provide effective solutions.
• Prioritization: Able to prioritize, multitask and adapt effectively in accordance with changing priorities and deadlines.
• Problem Solving/Analysis, Curious Critical Thinker: Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights. Generates new and innovative approaches to solving problems with a focus on addressing priority items. Able to make sound decisions based on available information. Highly strategic thinker who is able to balance short term business plan with the long term vision needed to advance in the changing retail environment.
• Strong negotiation skills: that deliver company objectives while meeting the needs of the customer.
• Communication: An excellent oral and written communicator. Proactive communicator with a keen sense of how to deeply connect with people and build trust. Internally, can engage people across the organization and foster buy-in to new ideas and concepts. Externally is an effective and credible spokesperson for the Company. Strong executive presence, presentation and communication skills. Collaborative skills to liaise with cross-functional teams in marketing, sales, customer service, IT and operations.
• Fosters Relationships: Has developed excellent relationships with a broad range of people within his/her organization. Ability to work collaboratively with key internal and external leaders, partners, and advisors.
• Character: Respected for business ethics, integrity, and common-sense approach. Balances a can-do attitude with a pragmatic approach to getting work done in a timely manner. Is smart, practical, hardworking, and focused on creating value for the Company’s shareholders. Rolls-up his/her sleeves and does what it takes to meet objectives. Can make tough decisions when necessary.
• Commitment: Willing and able to travel as needed to corporate offices, and customer meetings as required.