Lead, Account Based Marketing

Spring is seeking a Lead, Account Based Marketing (ABM), that will be a hands-on, strategic marketer responsible for driving growth through targeted account-based marketing strategies. This individual will work closely with sales to identify high-priority accounts, develop customized engagement strategies, and execute multi-channel marketing campaigns to build pipeline, deepen account relationships, and ultimately generate revenue. This is an individual contributor role but will collaborate extensively with cross-functional teams to execute and measure impact.

What you’ll be doing: 

• ABM Strategy Development: Develop and execute a scalable ABM strategy that enhances engagement and builds pipeline with target enterprise accounts across multiple industries. 
• Account Segmentation: Conduct account analysis and segmentation in partnership with sales and revops to identify and tier target accounts based on opportunity size, industry, persona, and buying cycle stage.
• Campaign Strategy & Execution: Design and lead 1:1 and 1:few ABM campaigns that align with each stage of the buyer journey, delivering personalized and impactful outreach through various channels, including paid media, email, content, direct mail, and events.
• Collaboration with Sales & Marketing: Partner with sales leadership and marketing functions (content, product marketing, operations) to ensure messaging, campaign assets, and tactics resonate with targeted account audiences and address their specific needs and challenges.
• Pipeline & Revenue Growth: Drive account engagement to achieve quarterly and annual pipeline and revenue targets by influencing and progressing opportunities within target accounts.
• Measurement & Reporting: Establish ABM metrics and conduct regular reporting on campaign performance, engagement metrics, and impact on key accounts, providing insights to continuously improve strategies.
• Budget Management: Manage ABM budget with a focus on ROI, prioritizing high-impact tactics that drive pipeline contribution and revenue growth.
• Process Optimization: Collaborate with sales and marketing ops to define workflows and processes, such as campaign personalization, lead scoring, and account tracking, that enhance efficiency and alignment across teams.

What success looks like in this role:

• Strategic Account Engagement: Targeted accounts demonstrate increased engagement with tailored ABM campaigns, with measurable growth in engagement metrics (e.g., content interactions, event attendance, and meeting requests) that build momentum within priority accounts.
• Pipeline Contribution: ABM initiatives contribute significantly to the pipeline and revenue targets, with clear alignment to quarterly and annual goals. Success is demonstrated through pipeline metrics, deal velocity improvements, and conversion rates for target accounts.
• Sales & Marketing Alignment: Strong partnership and regular alignment with the sales team results in a seamless approach to account targeting, campaign planning, and lead hand-off, leading to shared ownership and accountability for account success.
• Data-Driven Optimization: Consistently measures, reports, and refines ABM campaigns based on performance insights, ensuring each initiative is optimized for impact. Success metrics are clearly defined, tracked, and regularly shared with stakeholders to drive ongoing improvement.
• Efficient Use of Budget: Budget is allocated strategically across high-impact channels and tactics with a clear eye on ROI. Campaign results justify investment, and budget utilization supports scalability and sustained growth within target segments.
• Cross-Functional Collaboration: Close partnership with content, product, and revenue operations teams ensures alignment on messaging, buyer journey stages, and account insights, elevating the quality and relevance of campaign touchpoints.
• Scalable ABM Framework: A scalable ABM framework is in place that can adapt to expanding account segments and market needs. This includes documented best practices, workflows, and processes that enhance efficiency and enable growth.
• Account Intelligence and Insights: Through consistent gathering and analysis of account intelligence, the ABM strategy is continuously refined based on account behavior, feedback, and emerging trends, leading to a deeper understanding of account needs and growth potential.

What we expect from you:

• Experience: 6+ years of B2B marketing experience, with at least 3 years focused on ABM for enterprise accounts. Prior experience in healthcare technology or a related industry is a plus.
• ABM Expertise: Demonstrated success in executing 1:1 and 1:few ABM campaigns that drive meaningful engagement and pipeline with enterprise accounts.
• Data-Driven Mindset: Strong analytical skills, with experience in HubSpot, Salesforce, or similar tools to track, report, and optimize campaigns. Knowledge of ABM platforms like 6Sense is a plus.
• Stakeholder Management: Proven ability to build and maintain strong partnerships with sales teams and other cross-functional stakeholders to support joint account goals.
• Creative & Strategic Thinking: Innovative thinker who can balance high-level strategic planning with hands-on campaign execution, with a customer-centric mindset.
• Budget & Vendor Management: Experience managing budgets and vendor relationships, ensuring a high ROI for all investments.

The target base salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. All benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available.
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.