Expert Marketing Lead / Oral Care

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. 

Key Responsibilities:

• With data and analytics at the core, drive digital transformation and capability build for Expert Marketing. Step change use of data and analytics to continue to optimise ROI.
• Works closely with the brand team and leads own team to create expert brand plan for key brand/market combinations. Includes clear strategy on expert job to be done, content toolkit, expert engagement plan and investment guidance.
• Responsible for developing and deploying the Expert Marketing Strategy aligned with global expert program. Effectively influences several stakeholders to ensure buy-in to recommended strategies and plans.
• Build multi-channel expert marketing strategies for oral health portfolio and create campaigns to increase reach and drive recommendation.
• Observing and directing the activities of the promotion teams in accordance with marketing strategies.
• Carrying out market research to keep up to date with recommendation rate for oral health conditions.
• Develop network of KOLs and dental associations and collaborate with them for marketing activities.
• Responsible for developing, proposing, coordinating, and driving the external expert engagement strategy and operations for oral health.
• Organizing events (congresses, workshops, seminars, etc.) and creating content align with marketing strategies.
• Lead HCP & HCO Engagements for oral care activations for advocacy & lead speaker engagement to ensure collaboration align with brand strategy & speaker’s expectations.
• Managing the entire process from start to finish including TPRM assessments, contracts, purchase orders and payments for the engagements.
• Drive conversion thru sampling and increase sample pressure for every category and manage sampling activities.
• Drive collaboration with cross-functional partners including Medical Affairs, Marketing and Regulatory to support their external focus and deliver the Trusted Science pillar via expert scientific advocacy.
• Deliver management monitoring and reporting on the application and tracking of appropriate governance policies across global expert engagements such as HCP interactions and payments, audits/assessments, contracts, data disclosure, HCP payments, metrics, etc.
• Lead the Management Monitoring for Scientific Engagements, KEE Engagements, and Sampling in line with SOPs.
• Manage P-expert A&P effectively

Qualifications & Skills

• Graduate degree on Industrial Engineering, Business Management, Economics, or Faculty of Dentistry,
• Marketing experience for 5-8 years in an FMCG or pharma industry
• Team player, self motivated & open to grow
• Good problem solving and project management skills, with delivery focus, ability to work to tight timelines and to manage priorities
• Persuasive communicator in English, with strong ability to work collaboratively in a multi-functional environment
• Project management experience in a cross-functional environment

Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. ​

So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behaviour. 

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. ​

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The way we see it, every day is an opportunity for better. And we’re going all in to realise it. 

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.