Senior Partner Marketing Manager, Global System Integrators

SUMMARY

The Senior Partner Marketing Manager, Global System Integrators will lead the marketing strategy, planning, and execution to drive joint business growth with our global system integration partners. This role involves developing and executing partner marketing programs to build pipeline, generate leads, and create joint value propositions that support both our and our partners' goals. The successful candidate will work cross-functionally with our Product, Sales, Partner, and Marketing teams to design and implement innovative co-marketing strategies that enhance our company’s visibility and credibility in key markets. Reports to Director of Global Partner Marketing  

WHAT YOU'LL DO

Partner Strategy & Planning 

• Develop and own the global SI partner marketing strategy to increase partner engagement and maximize joint revenue. 
• Collaborate with global and regional partner managers to create go-to-market (GTM) strategies and joint marketing plans that support strategic business objectives. 
• Define and implement a framework for measuring partner marketing success, ensuring alignment with partner goals and KPIs. 

Partner Marketing Program Development 

• Design, execute, and optimize integrated marketing programs, campaigns, and initiatives for global SI partners to drive lead generation, pipeline development, and brand awareness. 
• Develop co-branded marketing assets, including case studies, solution briefs, whitepapers, and other partner marketing materials that highlight the value of our joint solutions. 
• Oversee and coordinate digital, event-based, and content marketing efforts, ensuring consistency across global markets 

Relationship Management & Enablement 

• Build strong relationships with key SI partners to understand their business goals, challenges, and marketing needs. 
• Enable SI partners with the necessary tools, resources, and training to effectively market joint solutions and amplify brand messaging. 
• Work closely with sales and partner teams to create customized partner marketing plans that align with global campaigns and strategies. 

Collaboration & Cross-Functional Coordination  

• Coordinate closely with Product Marketing, Sales, Partner, and Regional Marketing teams to ensure partner marketing efforts are aligned with global product launches, messaging, and company priorities. 
• Partner with the Wiz Marketing teams to manage and optimize joint marketing budgets, ensuring efficient use of funds for maximum impact. 
• Collaborate with analytics teams to evaluate program performance, leveraging data to refine strategies and optimize marketing ROI. 

Market Intelligence & Reporting 

• Conduct market analysis and partner ecosystem assessments to identify market opportunities and competitive positioning. 
• Monitor, track, and report on the effectiveness of SI partner marketing activities, providing insights and recommendations for improvement. 
• Stay current with industry trends, market changes, and technology developments impacting SI partners to drive continuous innovation in marketing efforts. 

WHAT YOU'LL BRING

 Education & Experience 

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus). 
• 8+ years of experience in partner marketing, channel marketing, or a similar role, preferably in technology or software sectors. 
• Proven experience working with global system integrators or large-scale partner networks is strongly preferred. 

Skills & Competencies 

• Strong knowledge of the system integration landscape and partner ecosystem, including an understanding of business drivers for SIs. 
• Excellent project management skills, with the ability to juggle multiple priorities and deliverables in a fast-paced environment. 
• Exceptional written and verbal communication skills, with a keen ability to craft compelling partner-focused messaging and value propositions. 
• Proficiency in digital marketing channels and experience with CRM and marketing automation tools (e.g., Salesforce, Tableau, Marketo). 
• Analytical mindset with a strong understanding of KPIs and metrics relevant to partner and channel marketing performance. 
• Ability to build relationships and collaborate across teams, including with executives, external stakeholders, and cross-functional teams.