Owned Property & Content Manager

Job Title

Job Description

Business: Personal Health

Function: Digital & Media Team

Location: Seoul

Role Summary:

This role focuses on accelerating digital content excellence to deliver the best communication experience for consumers with our brands.

Key Areas of Responsibilities:

• Manage local digital content excellence and contribute to the growth of sales, market share and our brand preference.
• Improve Online Excellence (OLE) on creatives and shopper across key eCommerce retailer / marketplaces / D2C, driving product content adaptions & optimizations in close collaboration with relevant marketing, Q&R, CPM (including Product detail pages, Brand Stores and Social commerce).
• Develop and syndicate our content across multiple channels, internal & external.
• Define, create and execute user tests, e.g. A/B and multi-variant tests & qualitative tests.
• Local POC of global projects regarding R&R, CRM, Owned Property.
• Manage Philips.com up-to-date and enhance user experience leading to organic sales growth.
• Plan and execute CRM for expanding consumer life-time value.
• Monitor R&R status and coordinate its improvement process.
• Manage Owned social channel like YouTube, Meta.

Qualifications & Requirements:

• Bachelor or comparable practical experience.
• 4-10 years of experience in CRM marketing, content and owned media marketing within a fast-paced and highly competitive setting.
• Business English fluency.
• Customer First & Quality Mindset.
• Digital Mindset.
• Good at time management.
• Action Oriented and use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders.

How we work at Philips:
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.