Demand Generation Manager

Demand Generation Manager

Solink is a different kind of data-analytics software company.  We’ve successfully made video security a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there.  We are venture backed and focus on continuous execution to delight our customers.  We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

A little description of the role…

We are looking for a results-driven Demand Generation Manager to join Solink's Growth Team. This person will play a pivotal role in driving lead acquisition, nurturing, and conversion through multi-channel marketing initiatives aimed at expanding our pipeline and accelerating revenue growth. The ideal candidate will have a proven track record in developing and executing campaigns that create awareness, engage prospects, and generate qualified leads across all segments.

WHO YOU ARE:

• Experience: You have 5+ years in a demand generation, digital marketing, or related role, ideally in a SaaS or B2B environment. You are versatile when it comes to targeting small businesses or larger accounts with a multi-channel approach.

• Tech-Savvy Marketer: You have proficiency in marketing automation, CRM (e.g. HubSpot), digital advertising targeting, and experience with segmentation, retargeting, and multi-touch attribution is highly valued.

• Collaboration: You have demonstrated ability to work cross-functionally with Sales, Product and Marketing teams to drive campaign success for different sizes of target accounts.

• Adaptability: You are comfortable working in a fast-paced environment with shifting priorities. You are highly organized and able to quickly pivot and adjust strategies in response to performance data and market changes.

• Communication Skills: You have strong communication and project management skills, with the ability to convey insights and recommendations to both technical and non-technical audiences.

• Team player: You have a strong work ethic and a team player mentality

Nice to have:

• Experience in a relevant industry - SaaS, Security

SECURITY REQUIREMENTS:

• Candidates must undergo a criminal records check upon hire;

• Must be eligible to work in Canada;

• Be willing to comply with Solink’s own security policies and standards.

WHAT WILL YOU DO?

• Demand Generation Strategy: Develop, execute and optimize multi-channel demand generation programs (including digital advertising, content marketing, email marketing, direct mail, and coordination with our event manager, and other channels) that aim to drive pipeline and revenue growth.

• Campaign Management: Build, manage, and analyze marketing campaigns to ensure strong ROI. Collaborate with the sales and product teams to create targeted campaigns that align with Solink’s brand and resonate with our core audience.

• Account based campaigns: Design, execute and refine ABM campaigns that address the unique needs of mid-sized and large organizations. Collaborate with Sales, Enterprise Marketing and Product Marketing on personalized engagement strategies that build awareness and nurture relationships with key decision-makers in target accounts.

• Cross-functional Collaboration with Sales: Partner with Sales to align on account qualification criteria and goals. Implement lead handoff processes that support Marketing initiatives.

• Collaboration with stakeholders (Sales, Product Marketing, Marketing) to create cohesive and aligned demand generation efforts.

• Market & Customer insights: Align with Product Marketing and leverage the understanding of all segment challenges and buying processes. Use this data to inform campaign themes, messaging and content that resonate with different segments.

• Data Analysis & Reporting: Track, analyze, and report on demand generation KPIs to understand campaign performance and refine future initiatives, with a focus on account-level metrics and buyer engagement. Share insights with the team to improve targeting and messaging strategies.

WHAT IS SOLINK?

Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We’re one of Ottawa’s fastest growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead - and our Solinkians make the greatest travel companions… 

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate and striving to make an impact. 

WHY WORK AT SOLINK? 

Working with us means you’ll be working for a company that values your input and allows you to bring your ideas to life.  We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun… 

All that - PLUS we offer…..

• Flexibility in your chosen hours of work by helping you get "stuff" done (encourages that work life balance);

• Opportunities for growth based on merit, skill, and initiative;

• Friendly, welcoming and team-oriented atmosphere that fosters collaboration;

• Creative and innovative environment that mentors, supports, motivates and inspires you to make an impact;

• Interesting and exciting assignments ranging in size, type and complexity;

• An “open-door” policy where communication and brainstorming is encouraged;

• A really positive and fun environment working with an incredibly ENERGETIC team;

• Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren’t covered in our AMAZING benefits program);

• Monthly reimbursement toward a health and wellness; 

• Extracurricular SOLINKIAN social events (annual “solink-o de mayo”, so-learns, sports teams,  so-lunches, team builders, and much more)

• Please note: This role has the opportunity to operate in a hybrid or remote model.

We know that everyone has different experiences and that’s what makes all of us so unique. Solink is an Equal Opportunity Employer. We’re looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process. 

HOW TO APPLY?

Please submit your cover letter and resume addressed to Obi-Wan  outlining why you would be the right fit for this position.  

Solink welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process