Shopper Insights Manager

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

How you will contribute

You will:

• Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
• Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth-oriented insights at a retail level
• Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand identify and leverage growth opportunity in retail environment for the area of geographic responsibility
• Generate behavior changing insight and identify effective levers of engagement
• Continuously optimize business through data, tracking and learning
• Drives action-oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the CPG industry
• High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (ie: Tableau or PowerBI)
• In-depth knowledge in analyzing and creating visualizations of large amounts of data
• Experience in presenting to retailer teams, and in negotiation planning/joint business planning
• Strong knowledge and usage of market segmentation models
• Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
• Able to partner well with sales, marketing, and external agencies

What extra ingredients you will bring:

Education / Certifications:

• Bachelor's Degree Required

Job specific requirements:

• Minimum: 7 years in Business Analytics, Category Management, and/or CPG Sales Analytics
• Experience with data resources (POS, Circana, Nielsen IRI Panel, Industry Insights)
• Experience with JDA/planograms strongly preferred
• Proactive business curiosity
• Demonstrate a growth oriented, problem-solving mindset to answer ambiguous business questions
• Ability to thrive in a fast-paced environment; comfortable with prioritizing multiple deliverables and overlapping deadlines
• Excellent verbal and written communication skills

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and  Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.  

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Job Type