Overview:
Fuel Cycle is seeking a dynamic and visionary Product Marketing leader to spearhead the go-to-market strategy, product marketing, and enablement efforts for our cutting-edge, AI-powered Research Engine. We’re looking for someone who not only thrives in a fast-paced, high-growth environment but also has a passion for launching groundbreaking, disruptive technologies. You’ll blend creativity with a strong technical aptitude to effectively communicate with key personas and collaborate seamlessly with product management. If you're excited by the idea of demystifying complex solutions, building compelling narratives, and leading market segmentation efforts, this is the opportunity for you. You’ll work cross collaboratively with sales, marketing, solution consulting, and product teams to create messaging, positioning, and value propositions that inspire action and fuel growth.
Fuel Cycle is regularly recognized as a great place to work. Our recent awards include 2024 Comparably Best Company Leadership, 2024 Built In Best Places to Work, 2023 Inc Best Workplaces, as well as Comparably Best CEO, Best Company for Women, and Best Company for Diversity. Learn more about our Culture & Values here.
Key Responsibilities:
Innovative Product Marketing Strategy and Leadership
- Spearhead product marketing efforts by crafting and implementing cutting-edge innovative go-to-market (GTM) strategies.
- Propel the rapid adoption of Fuel Cycle’s platform, driving engagement with innovative products and solutions.
- Partner seamlessly with product management to fuse platform advancements with evolving market demands and audience preferences.
- Cultivate deep expertise in Fuel Cycle’s offerings aligned with the market landscape by, understanding the platform’s features and roadmap, ensuring alignment with audience behaviors and preferences.
Creative Messaging and Content Innovation
- Design captivating messaging, unique value propositions, and distinct technical differentiators for product and platform launches.
- Develop and communicate powerful product narratives that engage a wide range of audiences, from technical experts to executive stakeholders, simplifying intricate AI-powered solutions for maximum impact.
- Generate and support dynamic, high-quality content that fuels demand generation across every stage of the funnel, including thought leadership articles, customer success stories, webinars, product overviews, and solution playbooks.
- Tailor these assets to resonate with target personas, helping prospects clearly grasp the unique value of Fuel Cycle’s solutions.
Drive Sales Success through Tailored Enablement
- Craft innovative, concise, and impactful sales enablement resources, including competitive intelligence briefs, dynamic training modules, quick-reference cheat sheets, and comprehensive FAQs.
- Elevate the sales team's readiness with highly targeted, easily digestible content that empowers them to confidently tackle objections, highlight competitive advantages, and close deals faster.
- Collaborate closely with cross-functional teams to ensure sales resources are not only up-to-date but also strategically aligned with market trends and evolving customer needs.
- Continually refine and expand enablement materials to foster ongoing growth, keeping the sales force agile, informed, and equipped to outperform in a competitive landscape.
Market Insights and Data-Driven Decision Making
- Continuously monitor and anticipate shifts in market trends, competitive landscapes, and customer challenges to ensure your strategies are always one step ahead.
- Collaborate with cross-functional teams to analyze and report on key objectives, using data to inform strategic decisions and optimize campaigns and sales initiatives.
Your Success Metrics:
- Product Launch Success: Time-to-market, adoption rates, percentage of target KPIs met (e.g., sales, leads, or demo requests).
- Market Positioning and Differentiation: Brand awareness, share of voice (SOV) in the market, competitor analysis, and positioning improvements.
- Revenue Growth and Product ROI: Contribution to revenue growth, product margins, and ROI on product marketing initiatives.
- Customer Acquisition and Retention: Customer acquisition costs (CAC), customer retention rate, and churn rate.
- Sales Enablement and Alignment: Sales team adoption of marketing assets, increase in qualified leads, sales cycle length, and feedback from the sales team.
- Product Usage and Engagement: Metrics: Product usage frequency, feature adoption rates, and customer feedback.
- Campaign Effectiveness and Pipeline Contribution: Campaign performance (click-through rates, conversions, etc.), lead generation volume, and percentage of pipeline influenced by marketing.
Who you’ll work with?
- You’ll work cross collaboratively with sales, marketing, solution consulting, and product teams; Product Marketing, sits at the intersection of major functional units.
Core Skills, Competencies & Attributes:
- Strategic Thinking: Ability to align product marketing initiatives with broader business goals, focusing on long-term growth and market positioning.
- Leadership & Influence: Strong leadership capabilities with a proven track record of guiding cross-functional teams, driving marketing strategies, and influencing stakeholders at all levels.
- Customer-Centric Approach: Deep understanding of customer pain points and the ability to craft solutions that resonate with target audiences, putting customer needs at the forefront of decision-making.
- Communication Skills: Excellent verbal and written communication skills, essential for delivering compelling product stories and collaborating with diverse stakeholders.
- Analytical & Data-Driven: Sharp analytical skills to interpret data, identify trends, and optimize strategies for measurable results, driving better campaign outcomes.
- Collaboration & Teamwork: Exceptional collaboration skills, working seamlessly with product, sales, customer success, and other teams to ensure cohesive execution of marketing strategies.
- Innovation & Creativity: A creative mindset that fosters innovative marketing strategies, helping to differentiate the brand and stay ahead in a competitive market.
- Adaptability & Agility: Comfortable working in a fast-paced, dynamic environment, with the ability to quickly pivot strategies based on evolving market conditions and business needs.
- Results-Oriented: Highly focused on achieving business outcomes and continuously seeking ways to optimize performance and drive results.
- Empathy & Emotional Intelligence: Strong interpersonal skills, with the ability to understand and connect with both customer and team member perspectives, fostering positive relationships and effective communication.
What you’ll bring:
- 6+ years of experience in enterprise software product marketing and technical marketing, with a proven track record of driving product and campaign content, product positioning and messaging, sales enablement.
- Experience in the market research industry or familiarity with research methodologies, audience segmentation, and customer insights technology.
- You are a curious, strategic thinker – you like to go deep on product knowledge and enjoy the discovery process to highlight our key differentiators.
- Ability to analyze market trends and competitive landscapes, identifying opportunities to differentiate Fuel Cycle’s offerings.
- Experience supporting marketing programs in a fast-paced environment. Scrappy, creative thinking with an aptitude for sleuthing and discovery.
- Proven ability to drive measurable growth in product adoption, lead generation, and customer engagement through effective product marketing strategies.
- Excellent communication and presentation skills – written and verbal.
- Attention to detail, organization, and ability to manage multiple priorities simultaneously. Able to collaborate with a cross-functional team, both technical and business.
- Bachelor’s or equivalent experience.
Strongly Preferred, But Not Required
- Artificial Intelligence, Software as a service (SaaS) or Platform as a service (PaaS) experience a plus.
Benefits:
- Health/Dental/Vision Insurance
- 401k match
- Equity Purchase Option
- Flexible Work Schedule
- 15 Vacation Days + 7 Sick Days annually
- 12 Holidays + 4 Synchronized Recharge Days
- Parental Leave
- Monthly Internet/Phone Stipend
- All Team Perks: many including: DoorDash, GymPass, Headspace & more
- LA & NY HQ Perks: Free lunches, refreshments & snacks
- Pet Friendly HQs
This position pays between $135,000 – $160,000 base salary + bonus. Your final base salary will be determined based on location, work experience, skills, knowledge, education and/or certifications.
If you are located within a 25-mile radius of our LA or NY HQs, you will be considered a hybrid associate and will be required to be in the office 3 days/week.
About Fuel Cycle:
Fuel Cycle accelerates decision intelligence for legendary brands. We achieve this by enabling organizations to capture, analyze, and act on insights required to launch new products, acquire customers, and gain market share. By leveraging the Research Engine, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.
At Fuel Cycle, we embrace the values of diversity, equity, and inclusion and are committed to fostering an inclusive company culture. We believe that everyone, regardless of their background or identity, should have equal access to opportunities for growth and advancement. Our selection processes and career pathways are designed to be fair, transparent, and free from bias. We value the unique perspectives and contributions of each team member, knowing that this diverse range of experiences strengthens our team. Fuel Cycle stands firmly against discrimination based on disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.
Fuel Cycle is an equal opportunity employer and fully comply with the Americans with Disabilities Act (ADA). We will provide reasonable accommodations for qualified applicants and employees with disabilities, as needed, to enable them to perform the essential functions of their job and participate in the application and interview process. If you require accommodations during any part of the application process, please contact us at hr@fuelcycle.com to discuss your needs.
Compensation Range: $135K - $160K
