Title:
Associate Director, Marketing, Rare Disease
Company:
Ipsen Biopharmaceuticals Inc.
Job Description:
The Associate Director, Rare disease Marketing is a key role on the Rare Disease Commercial Team. The position reports to the Iqirvo Brand Lead and will support US marketing initiatives and key promotional activities to help the Iqirvo team achieve near-term revenue goals. Responsibilities include brand planning, development of marketing materials and messages, multichannel engagement planning and other key US promotional initiatives to support brand growth and new product launch. The role will include execution of both personal and non-personal promotional tactics.
Specific responsibilities will include collaboration with Thought Leader Engagement Team, Field leadership, Sales training and Value and Access tram to ensure coordinated execution of the brand plan and launch plan. Included in the scope will be KOL engagement, field and Omnichannel integration, sales data analysis, HCP targeting and segmentation, and marketing budget management. The SPM/Associate Director will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force.
Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners are critical in this role.
Main Responsibilities & Job Expectations
Core Marketing Activities
- Contribute to Brand Planning and Tactical Plan development for Iqirvo
- Support quarterly business review, brand performance measurement and review
- Support development of brand creative campaign for Iqirvo including development of campaign tactics
- Develop strategic training plan with the aim of developing best-in-class Rare disease sales organization
- Lead key initiatives including Peer to Peer & congress planning
- Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership
Cross Functional Leadership / Collaborate with:
- Rare disease field leadership to provide support with sales force execution
- Marketing, Patient support & Sales teams on brand promotional development,, execution and performance management
- V&A team, Sales leadership, TLE team and Training team on brand promotional plan development, execution and performance
- Promotional review committee to ensure compliant development of field resources in line with the strategy
Cross functional team lead-stakeholder management:
- Incorporate insights from primary and secondary research into development of field promotional tactics
- Share leadership responsibilities for bi-weekly cross-functional brand team meetings
- Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.
Knowledge, Abilities & Experience
- BA/BS in relevant field is required, Pharm D or MBA preferred
- Proven cross-functional leadership skills to lead across a complex matrix
- Strong communication and interpersonal skills along with the ability to influence others
- Minimum of 2 years home office experience
- Successful launch experience in the rare or specialty categories
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Demonstrated consistent track record of success
- Strong scientific/medical aptitude and experience
- Significant experience in, and knowledge of Rare disease with complex science and reimbursement
- Demonstrated success in project, vendor, and experience managing large budgets
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
- Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
- Excellent written and verbal skills and strong interpersonal communication skills
- Willingness/ability to travel domestically. International travel may be required
- Able to work from our Cambridge, MA HQ 2-3 days per week on a hybrid model, so local candidates only please (this is not a remote role)
The annual base salary range for this position is $175,000 - $215,000
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
