Director, Oncology HCP Marketing

The HCP Marketing Director will support strategy development and lead tactical execution focused on a new product launch in ovarian cancer. This role will report to the Senior Director of Oncology Marketing and requires expertise in both personal and digital / non-personal promotions, as well as a deep understanding of the oncology market. The HCP Marketing Director will also be responsible for supporting market research in collaboration with the Commercial Data & Analytics team, to drive insights that shape marketing strategy and support the commercial success of Corcept’s oncology products. This position will work closely with cross-functional teams, including Medical Affairs, Sales, Market Access, Legal, Regulatory and Compliance.

 Responsibilities:

• Support the HCP marketing strategy development and lead tactical execution to drive product awareness and consideration in an ovarian cancer product launch
• Support the disease state education (DSE) campaign in raising awareness of a novel mechanism of disease among target oncologists and oncology stakeholders
• Support early brand development including brand identity, product positioning, value proposition, core claims, and messaging
• Lead HCP content development across DSE and brand materials – including core visual aid, websites, presentations, testimonial videos, case studies, etc. – ensuring alignment with all legal, regulatory and compliance guidelines (e.g., PRC submissions and approvals), and management across personal and digital channels
• Collaborate closely with cross-functional stakeholders including Sales, Commercial Data & Analytics, Medical Affairs, Market Access, Legal, Regulatory and Compliance teams to ensure marketing initiatives align with Commercial objectives and brand strategy
• Define research objectives, priorities, and develop stimuli in collaboration with the Commercial Data & Analytics team in market research, to gain insights into the oncology market, oncologist behaviors, treatment trends and competitive landscape, leveraging insights in strategic marketing initiatives
• Build relationships with key oncology stakeholders in collaboration with the Thought Leader Engagement team, including oncologists, oncology nurses, and professional organizations, to enhance engagement efforts
• Develop and track key performance indicators (KPIs) for HCP engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness
• Partner closely with Sales and Commercial Training teams to develop and implement tools and materials that support field sales initiatives, ensuring materials meet sales needs for HCP engagement
• Coordinate with the Promotional Review Committee (PRC), ensuring timely review and approval of HCP promotional and educational materials within legal, regulatory and compliance standards
• Develop executive presentations for key internal stakeholders, translating insights into strategic marketing recommendations
• Oversee relationships with agency partners, support Marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting.  Responsibilities include annual budget planning, monthly reconciliation, and reallocating resources as necessary

Preferred Skills, Qualifications and Technical Proficiencies:

• Strong knowledge of oncology market dynamics and a deep understanding of academic and community oncology educational needs
• Strong product launch experience, with oncology launch experience preferred
• Ability to work effectively in a dynamic, fast-paced, startup environment, managing multiple priorities simultaneously
• Exceptional communication and leadership skills, with the ability to influence stakeholders across various levels of the organization
• Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
• Ability to travel up to 25-30% of the time
• Experience managing and optimizing multi-channel marketing campaigns targeted to healthcare professionals

Preferred Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Advanced degree (MBA, MPH, PhD) is a plus
• 12+ years of experience in HCP marketing, digital marketing, or a related healthcare field, with at least 3 years in the field of oncology
• Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in healthcare marketing, including the Promotional Review Committee (PRC) approval process

The pay range that the Company reasonably expects to pay for this position is $211,400 - $248,700; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.

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 Applicants must be currently authorized to work in the United States on a full-time basis.