Trade and Activation Marketing Manager

We here at Minor Figures are expanding our consumer-facing marketing activations - and so are on the look out for a marketeer to help grow the brand and show the world what MF is made of.

You’ll have a starring role in the EMEA marketing team, and support on everything from retail activation in stores, all the way through to sampling at our coffee festivals and foodies events, to brand activation campaigns in coffee shops across Europe.  

We’re after a generalist who is keen to get stuck into the world of FMCG, and with a passion for brand building and getting consumers excited. 

This will be a brand new role for the business, with the right candidate ideally starting in January 2025 or sooner. 

Any HR professional will tell you, plans and to-do lists go out the window on a daily, or hourly basis. Minor Figures are onto something here, but it’s not meant to be simple. This isn’t a role for the straight-forward. The trajectory will change often.

But here’s an overview of what we’d like you to be doing:

• Ensuring retail execution in-store and online - from briefing the creative artwork internally, to ensuring it’s submitted on time and loaded correctly with the retailer on the first day of the promotion and visiting stores. 

• Supporting our on-trade and foodservice team with their marketing requests - from asset creation to activation ideation, to make sure MF shows up brilliantly across all cafes. 

• Be the EMEA point person for our social media channels - which are currently managed globally - especially when there’s lots going on in EMEA and it’s our turn to flood the feed

• Event support - from trade shows to sampling events to consumer shows - you’ll be vital in the day-to-day running and planning of events in the UK and across Europe

• Creative input - from brand messaging to new ambassador programs - you’ll play a key role in idea generation and ideation of new campaigns

• Managing our POS in the office and with our sales team - from magnets to t-shirts to socks to caps - all yours to manage the execution, budgeting, ordering and stock levels 

• Managing B2C newsletter content to share with our Ecommerce team

• Provide ad hoc support for internal business needs, marketing team projects, and initiatives

• Sampling at sites when needed

• Managing giveaways and competitions

• Contribute to the optimistic and daring culture of our team, building relations internally & externally with great communication skills

• Input into the development of future brand strategy and plans

• Assist in efficient management of brand budgets and reconciliation of accounts.

You will be working as part of our formidable UK & EMEA team. We are a lean team, consisting of Liv, our Head of Marketing for EMEA, who oversees all things retail, on-trade activation as well as events, NPD launches, campaigns and brand partnerships. You will be working alongside Bryan, our Coffee Community Manager, who works closely with roasters and baristas, to ensure their love for MF translates to deep ambassadorship amongst the entire coffee community.

You will be our most consumer-facing team member - ensuring we are well executed in retail, in-coffee shops, at events and online. Therefore, an eye-for-detail, keen organisational skills, great communication and flexibility in a variety of tasks are essential for this role. 

You’ll be reporting to Liv, Head of Marketing - EMEA.

We want people to come into Minor Figures to be a true version of themselves every day. Every day. No matter if you're up, or if you're down, we want people that embrace every day being different. People that can bring the energy, support their team mates when the times get hard, but not hold off from asking for support themselves. 

We hire humans, not machines, so let’s look at the key skills that we love to see. People that:

• Live and breathe their authenticity and individuality in everything that they do.

• Take pride in what they do, and inspire others to do the same.

• Have a sense of fun and adventure, along with a hands on & a can-do approach.

• Not be phased by constant change and challenges and willing to adapt and implement solutions.

• Collaborate like crazy & have a willingness to help in all areas of the business when needed.

• Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second.

You’ll have your finger on the pulse when it comes to new digital  trends and channels. You know what young, bold and socially conscious consumers get up to online, and be endlessly intrigued and motivated by uncovering how next generation brands should show up.

You are a natural collaborator and communicator, bringing people together despite time zones and geographical distance.

Key Skills needed include:

• Previous shopper/trade marketing experience

• Ideally with some proven experience working within the Food & Beverage industry

• Strong organisational and planning skills 

• Strong communicator and great at working cross functionally (finance, operations, supply chain, marketing)

• Creativity to produce bold and weirdly wonderful work

• Methodical and highly organised team player, time-management skills and attention to detail is critical

• Flexible - everyday will be different with new challenges and tasks!

• Self-starter who wants to learn and progress in FMCG industry

• Proficient with Microsoft Office Suite

• Nice to have: Valid driver’s licence

We realise that a job is more than just the take home salary each month. So what are you really getting?

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

• 25 days holiday allowance in addition to bank holidays

• Healthcare coverage via Equipsme, which includes GP access, EAP / stress support, dental & optical cash plan and option to upgrade

• Statutory 3% pension contribution through Nest

• Employee share options scheme, available to all full time employees.

• 1 day paid leave to support a cause of your choice through volunteering or activism 

• Flexible working to meet the needs of the role

• Cycle to work scheme

• 30% discount on products from our online shop

• Unlimited access to Calm app

• All the free coffee and cold brew you can drink!

• Vegan, nut-free lunches are available.

You’ll be based out of our office in East London. Work from home flexibility is supported but the office will be your base and allow you to bring the energy and creativity to help educate and inspire our team. 

The hours of work are 9am - 5.30pm.

Flexibility is required due to travel requirements. We expect that you will attend tradeshows and events outside London from time to time. Travel will be required to attend these events and visit stores - which will be covered by Minor Figures - in accordance with the Minor Figures Travel Policy.

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.

You’re sold? The coffee is brewing, you’re ready to hit send and sit back and wait for a response?

In order to make that happen:

• Submit a CV and any supporting documents to us.

• Tell us why you want to work with us at Minor Figures.

We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications.