Senior Manager, Brand Activation & Partnerships - National Accounts

Job Description

Job Purpose

As the Senior Manager, Customer Marketing – National Accounts, you’ll drive growth within the Non-Commercial channel, a priority for the US Away From Home (AFH) Business Unit. This role focuses on developing strategic priorities, go-to-market plans, and customer relationships to create branded experiences and drive innovation on a national scale. Partnering with major accounts such as Compass Foodbuy and Aramark, and focusing on key channels like Colleges and Universities, you’ll lead high-impact initiatives with visibility to senior leadership. This position offers a unique opportunity to develop B2B marketing skills, manage channel marketing, and implement growth strategies that strengthen our market presence.

Essential Functions & Responsibilities

• Lead marketing strategy and execution for National Accounts, focusing on 2-3 key customers (e.g., Compass Foodbuy) and targeted channels (e.g., Colleges and Universities).

• Partner with company leadership to set objectives and priorities for joint business plans with key customers.

• Enhance visibility and performance on distributor online platforms, driving awareness and conversion, especially in core categories.

• Collaborate with the AFH Digital team to advance digital marketing capabilities.

• Utilize data and insights to identify opportunities and prioritize channels, segments, categories, and products across the customer portfolio.

• Develop initiatives and partner with Sales to promote new products, creatively accelerating innovation adoption and execution.

• Drive assortment strategies, in-store execution, and targeted branded campaigns within the cash & carry segment.

• Build and maintain relationships with key customers and industry partners to support the broader channel strategy.

• Create tools and resources to empower sales teams (internal and external) to sell to distributors and operators.

• Collaborate cross-functionally with Sales, Brand Marketing, Consumer Insights, Culinary, Finance, Project Management, R&D, and Operations to strengthen marketing fundamentals and support business growth.

Expected Experience & Required Skills

• Bachelor’s degree in business, marketing, or a related field. An MBA or advanced qualifications are preferred. Candidates with equivalent experience will be considered.

• 5 to 7 years of experience in multi-channel marketing, product management, brand management, or CPG Sales. Experience in Foodservice is a plus.

• Solid understanding of P&L management, with foundational experience in its dynamics and functionality.

• Exceptional ability to influence and build credibility at all levels, internally and externally, to align decisions with customer needs.

• Self-starter with a proactive approach and a positive outlook to make impactful contributions daily.

• Skilled problem solver capable of assessing issues and creating action steps for resolution.

• Strong collaborator in a matrixed environment, able to work cross-functionally towards a shared objective.

• Exceptional balance of creativity and business acumen, keeping the consumer at the center of every initiative.

• Strong analytical skills with proficiency in interpreting quantitative data and conducting detailed trend analyses.

• Results-oriented problem solver with a track record of managing ambiguity and overcoming obstacles to succeed.

• Excellent verbal and written communication skills, with the ability to build relationships, influence stakeholders, and lead through collaboration.

• Strategic thinker who can assess issues from multiple perspectives and anticipate future impacts.

• Strong organizational agility, navigating formal and informal channels to get things done effectively while delegating and eliminating roadblocks for the team.

• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)

• Must be willing and able to travel up to 20% of the time for business, including meetings, site visits, and collaboration sessions with customers.

Work Environment & Schedule

Our office environment fuels our collaboration, connection, and community and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. Most office-based employees can work remotely for up to two days each week. Additionally, employees subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Depending on the role's responsibilities and requirements, some jobs may be required entirely in the office.

Physical Requirements 

Instructions: For each bullet point, include the frequency (List A) that actions or physical demands (List B) will be performed. In addition, please indicate the level of physical strength required (List C). NOTE: Mental abilities are not needed in this section, as they are encompassed in the Expected Experience & Skills section.

Location(s)

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.