Commercial Director, Graduate Products

Job Title 

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

As the Commercial Director, Graduate Products you will be responsible for developing and iterating the growth strategy for Kaplan to win in the business school (GMAT), graduate school (GRE), and other related customer markets.  You will ensure we have deep clarity and insights on the problems we are solving for customers, the competitor set in the market, and how our products are perceived.  As the leader of our go to market approach for the product line, you will work with teams across the organization to determine pricing, positioning, sales channel, and messaging and operationally prepare functions across the organization to deliver against that approach. You will ensure business and financial objectives are achieved as measured by the P&L for the product line.

Primary Responsibilities:

• Growth Strategy: Develop the growth strategy for the product line in 3 year time horizons, focused specifically on the core business and potential close adjacencies.  Maintain the market and competitive intelligence necessary to ensure Kaplan’s strategy is effective and communicate it to the organization.

• Product Priorities: Work in close coordination with product development leadership for the segment so that successful product enhancements and new products can be launched and ultimately meet business objectives. Establish detailed planning and communication to enable success. Maintain alignment on product requirements based on input from stakeholders, customers, and data insights.

• Go-To-Market: Translate product line strategy into Go To Market planning for the organization, ensuring clarity of customer segmentation, product offerings, and pricing.  Coordinate and communicate with teams to ensure successful execution against sales targets.

• P&L Management: Manage and analyze profit and loss for the product line. Understand individual product and market trends and make adjustments and update strategy related to these observations.  Ensure the product line meets budget commitments.

• Track and analyze key performance metrics (KPIs) to assess the success of product features and make data-driven decisions for future development. Manage key cost drivers for the product.

• Identify data-driven recommendations that can enhance revenue performance for the product line and well as efficient cost and resource allocation.  Implement these improvements for increased profitability.

• Customer Focus and Operations: Serve as primary contact for the day to day operations of the product line and cross-functional partners to deliver a great experience for students and customers. Play point for escalated issues and develop resolutions for any complex customer-facing scenarios. Act as the voice of the customer.

• Communication: Provide clear and concise communication regarding product updates, timelines, and challenges to both internal teams and external stakeholders.

Minimum Qualifications:

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Additional Locations 

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Job Functional Area 

Business Unit

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards.  All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible.   And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.