Head of Performance Marketing Services

Fully remote but based in the UK

Full-time contract

Start date: ASAP

Salary range between £50K - £60K depending on experience

Overview

Driftrock is the leading automotive marketing platform, powering customer generation for 46 global automotive brands, such as BYD, Honda, Omoda, Mercedes-Benz and Hyundai.

We’re a team of automotive marketing experts, and we’re looking for a leader to join us and help shape our Performance Marketing Services division. 

The individual for this role will be a leading authority on automotive marketing globally, and will shape the direction of customer generation in the automotive industry.

Driftrock is a trusted partner for OEMs, publishers and agencies, providing expert advice and guidance on how to generate leads and sales in the automotive industry. Our Performance Marketing division aims to help all our partners thrive with their campaigns, and maximise performance of marketing campaigns and channels.

As the lead of this team, you’ll work with our partners and customers on strategy, optimisation plans, technical activation, and journey conversion rate optimisation. You’ll help them achieve great results and run campaigns which are among the best in the industry.

Our software helps brands capture automotive leads from every source and start meaningful conversations with their customers, and our Performance Marketing team helps customers make the most of this first party data and insight, turning it into actionable change.

Who We Are @ Driftrock

• We’re a growing team of 20 automotive marketing experts. You’ll have a huge impact on Driftrock’s culture, product, and how we work, and help steer the direction of the entire automotive industry.

• We're a remote-first company, however we also provide flexible workspaces to give you the freedom to choose how and where you would like to work each day.

• We work with some of the world's biggest advertisers such as BMW, Honda and Volkswagen, as well as some of the world's leading ad platforms, such as Amazon, Meta and Google. We’re at the cutting edge of customer generation technology.

What skills we’re looking for

• We’re looking for a leader with clear opinions and ideas on the direction the automotive industry should be taking. You’ll be able to recommend marketing strategies and approaches with confidence and authority, and support your ideas with data and insight.

• You’ll have worked with stakeholders at all levels, finding and sharing trends, optimising to measurable goals, and turning these into exceptionally delivered campaigns. Where others find challenges, you’ll identify opportunities.

Our vision for the Performance Marketing team

• We know the direction the industry is going, and how to activate campaigns which align with this.

• We can focus on the bigger picture, and the technical details. We look at campaigns and objectives from every angle.

• We plan and implement digital marketing strategies for clients, taking campaigns from initial brief, all the way through to post campaign analysis.

• We are hands-on and have the technical skills to build campaigns and optimise them to deliver measurable returns.

• We’re proactive and work with clients to develop their Paid Media strategies, providing recommendations for improving results.

• We communicate with our clients on a consistent basis, helping them understand the changes we make and how these can improve results.

• We pride ourselves on being transparent and results-driven and always push to work in partnership with our clients so that we’re an extension of their business.

Requirements

• 2+ years of experience as an Account Director at an agency, and have had direct responsibility for managing paid campaigns across a range of ad platforms such as Meta Ads and Google Ads.

• First hand experience of planning and managing campaigns dedicated to driving leads for a client, and the skills to communicate strategies and tactics.

• Comfortable with data, reporting, insight, and turning these into recommendations.

• Experience in building and managing client relationships, delivering strategic advice and recommendations.

• Strong commercial awareness; demonstrable experience of tracking client fees and identifying opportunity areas.

• Basic knowledge of Google/Looker Data Studio is desirable, but not a deal breaker.

• Remote experience and capable of working autonomously

• Smart, passionate and able to learn new things quickly. We’re a small but scaling company so be enthusiastic about change and ambiguity.

• You should be based in the UK and have the right to work here.

Benefits

• Fully remote role! Make use of flexible hours, with some travel requirements for client meetings when necessary.

• A holiday entitlement of 24 days, increasing a day each year, capped at 28

• Budget to attend conferences or courses to further your development

• Flexibility to take courses or time on personal goals

• Laptop is provided by us and budget for remote work setup.

• A regular personal review process to help you set goals and increase your package based on your achievements

• Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family

• Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more

• Share options in the company with very favourable option agreements

• A company pension scheme contribution

• Electric car scheme

• Discounts and perks with CharlieHR

• Life Assurance for employees (Group Life Assurance) and Income Protection  

• Benefits in kind: we celebrate birthdays and work anniversaries.

The interview process

If you’re invited for an interview, our process follows four steps:

Step 1) An initial discussion with our operations team to chat through your experience

Step 2) A call with our Head of Customer experience to discuss the role and your experience further

Step 3) A short task to assess your practical experience

Step 4) A final conversation with our CEO

We will not be considering any recruitment agencies for this role.

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We process your data for recruitment purposes only. We would like to keep this data until our open role is filled. When that period is over, we will either delete your data or inform you that we will keep it in our database for similar future roles for subsequent 12 months.

Please check our privacy policy on our website. In this policy, you will find information about our compliance with GDPR (data protection law.) You can find how to send us a request to let you access your data that we have collected, request us to delete your data, correct any inaccuracies or restrict our processing of your data.

You have the right to lodge a complaint about the way we handle your data with the UK supervisory authority (Information Commissioner’s Office) or you can contact our DPO for more information or concerns.”