Principal Programmatic Trader (m/f/d)
Berlin, Bangalore, Remote
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Hello👋I am Willian, Customer Success Lead at Kayzen, and I am now looking for a Principal Programmatic Trader to join our team 🙌
In this role, you will be responsible for improving campaign performance, scaling and offering clients hands-off approach freeing their internal resources.
But wait, you have not heard of Kayzen before?😃
Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading app developers, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and branding campaigns in both self-serve and managed service modes.
Built on the three core pillars of performance, transparency, and control, Kayzen powers the world's best mobile marketing teams to take programmatic advertising in-house.
With an unprecedented scale of >160bn daily ad requests from 2bn+ unique users worldwide, we serve more than 500M ads per day in 180 countries. Kayzen is accessible through our APIs or user interface.
The Team
The Trading Desk team is responsible for creating growth through the management and optimization of mobile performance advertising campaigns for clients utilizing the managed service offering. The goal of the team is to deliver on the client's objectives through established or new trading best practices and communicate account status regularly and effectively with their CSM counterparts.
Sounds interesting, doesn't it?
The Role
As our Principal Trader, your primary focus will be to:
- Fully comprehend advertiser marketing needs and craft educated campaign analysis to improve performance & scale
- Provide actionable insights on both successful and unsuccessful campaigns to guide Product, CSM and Sales teams.
- Act as a multiplier by building systems, authoring tools, or introducing frameworks and processes that raise the level of productivity of the Trading team.
- Take responsibility for creating the foundations of the Trading team campaign management, practices
- Finding opportunities for growth within existing accounts and taking ownership of championing new ideas internally.
Since I am based in Argentina and other key product and customer success team members are located mostly across EMEA and India, we are open to a remote setup of this position. For optimal overlap with customers’ time zones and internal teams your main working location should preferably be close to the CET time zone.
Responsibilities
- Oversee and own execution of comprehensive campaign strategies, combining deep understanding of the advertiser goals and strong data analysis for a handful of key clients, independently.
- Campaign fulfillment including trafficking, troubleshooting, reporting, and optimization.
- Advanced Analytics
- Work closely with the CSM team to develop trading strategies based on product knowledge and best practices.
- Brainstorm and test new creative variations alongside the Creative Solutions team.
- Collaborate with Supply to ensure campaign success.
- Work rapidly with product support to identify and resolve issues affecting client spend and performance.
Requirements
- 4+ years experience of programmatic or mobile ad buying in performance channels and client engagement and handling clients.
- Excellent data analysis and visualization skills.
- Strong communication skills with an emphasis on clarity and over-communication.
- Proficient in logical, hypothesis-driven thinking.
- Detail-oriented, process driven, structured approach to problem-solving
- Demonstrated ability to make fast, strategic decisions based on educated assumptions and data insights in a dynamic, fast-paced environment.
What do we offer?
- Exceptional career growth and learning possibilities. Potentially become the Trading Team Lead in 6-12 months.
- A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market
- A high degree of responsibility and independence
- Direct, day-to-day work with the management
- A fun, driven, and multinational team located across Germany, India, Argentina, Ukraine, Turkey, the UK and soon more countries
- A flexible work-from-home arrangement
- A 500-dollar home-office setup budget
- A 1000-dollar annual learning and development budget
