Web Analyst (eCommerce)

Important Information:

• Years of Experience: 3+ years of relevant experience in analytics.
• Job Mode: Full-Time
• Work Mode: Remote.
  
  

Job Summary:

The Web Analyst will lead web analytics projects and provide key insights on eCommerce performance to stakeholders. The role involves analyzing web data, designing A/B experiments, and ensuring the accuracy and consistency of data pipelines, with a focus on Adobe Analytics. This position supports the eCommerce scorecard and Cart testing, helping the organization understand customer behavior, performance trends, and data discrepancies.

Responsibilities and Duties:

• Lead web analytics projects and deliver insights to key stakeholders.
• Analyze and present web performance data (tests, campaigns, root cause analysis) to leadership weekly, focusing on traffic and eCommerce conversions.
• Design and analyze A/B experiments, owning the results and reporting outcomes.
• Conduct ad-hoc analyses to understand customer behavior, trends, and data discrepancies using the Adobe Experience Cloud Suite.
• Build and manage data pipelines and reporting solutions based on Adobe Analytics clickstream data.
• Create and maintain data sets for investigative analyses and scalable reporting solutions.
• Collaborate with cross-functional teams to ensure data quality and consistency.
  
  

Qualifications and Skills:

• Bachelor's degree in Data Analytics, Business, Computer Science, or related field (Master's preferred).
• 3+ years of relevant experience in analytics.
• Strong analytical and problem-solving skills with attention to detail.
• Proficiency in SQL and handling large data sets.
• Experience with Databricks, Adobe Analytics, Tableau, and GitHub is a plus.
• Ability to manage and ensure the quality of data from multiple sources.
• Strong communication skills, with the ability to distill complex data into actionable insights.
• Self-starter with a focus on achieving goals despite organizational challenges.
  
  

Role-specific Requirements:

• Experience in web analytics, especially in eCommerce contexts.
• Expertise in designing and analyzing A/B tests.
• Proficiency in Adobe Analytics Workspace, Adobe Target, and clickstream data.
• Familiarity with data visualization tools like Tableau and Power BI.
• Knowledge of data science, machine learning, and statistical modeling is a plus.
• Experience with Python, R, and SQL.
  
  

Technologies:

• Adobe Experience Cloud Suite (Adobe Analytics, Adobe Target, Experience Manager).
• SQL, Databricks, Tableau, Posit, GitHub.
• Python, R (preferred).
  
  

Skillset Competencies:

• Data analysis and presentation.
• A/B testing design and result interpretation.
• Data pipeline management.
• Cross-functional collaboration.
• Data quality assurance.
  
  

About Encora:

Encora is the preferred digital engineering and modernization partner of some of the world's leading enterprises and digital-native companies. With over 9,000 experts in 47+ offices and innovation labs worldwide, Encora's technology practices include Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering.

At Encora, we hire professionals based solely on their skills and qualifications, and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.