Match score not available

Sr. Product Marketing Manager - Customer Lifecycle Solutions/Banking

Remote: 
Full Remote
Contract: 
Salary: 
8 - 176K yearly
Experience: 
Senior (5-10 years)
Work from: 
Pennsylvania (USA), United States

Offer summary

Qualifications:

3+ years in customer lifecycle experience, Experience in product marketing or pre-sales, Proven messaging creation across sales funnel.

Key responsabilities:

  • Develop messaging frameworks for customer lifecycle
  • Create diverse marketing collateral
  • Manage research projects for unique insights
  • Support analyst engagement and event preparations
  • Ensure alignment and update on messaging materials
FICO logo
FICO Large https://www.fico.com/
1001 - 5000 Employees
See more FICO offers

Job description

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"In this role, you’ll join a small team of passionate product marketing experts who’ve sharpened their skills on the front lines, bringing real-world insights and hands-on experience. You’ll be looking for a career that offers you variety, respect and the ability to use your messaging skills and understanding of the customer lifecycle in retail banking. You’ll be very busy, working on multiple projects using your influencing skills to work with stakeholders from throughout the business. You will be able to develop compelling messaging that shows deep domain understanding of the credit risk lifecycle. You’ll develop a range of collateral that demonstrates understanding and empathy for the issues our clients face and positions the capabilities of FICO Platform as effective solutions."  - Hiring Manager

What You’ll Contribute 

  • Development of messaging frameworks for defined customer lifecycle use cases such as customer management, hyper-personalization and collections and recovery. These are used to align messaging across the FICO organization.  

  • Development of a wide range of collateral to support marketing and sales to generate leads and support pipeline advancement throughout the sales funnel. This could include whitepapers, e-books, blogs and infographics. 

  • Manage research projects to bring unique insight to FICO’s solution specific messaging that cuts through the noise of gen AI written and generic competitor positioning. for FICO internal and external events including FICO’s flagship FICO World event. 

  • Support analyst engagement for customer lifecycle solutions.

  • Ensure all messaging and materials aligned to areas of responsibility are updated, on message and compelling. 

What We’re Seeking 

  • 3+ years of experience in a role that has helped you to understand the customer lifecycle in financial services and produce messaging related to it. 

  • Experience in either product marketing, pre-sales or a related field. 

  • Proven ability to produce compelling messaging that resonates at all stages of the sales funnel.  

  • Effective written and verbal communication skills as demonstrated through the ability to build a range of different collateral types e.g blogs, whitepapers, e-books, webinars, presentations etc. 

  • Ability to share customer-facing content you have personally produced and can explain how it helped to develop leads or progress opportunities.

  • Creativity that can tell FICO’s story for customer management in new and compelling ways. 

  • Ability to work with others cross-functionally across multiple stakeholder groups, acting as an influencer to drive projects to timely and successful conclusion. 

  • Multi-tasking expert with an adaptive mindset that enables you to respond to new challenges and grow in your career.  

  • We’re not about mindlessly ticking boxes - if you don’t meet every one of our bullet points but still think you could rock in this role please apply. 

  • Extra Credit: # your favorite marketing journal, blog, resource or book you’d recommend on your resume. 

Our Offer to You 

  • An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

  • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

  • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

  • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

  • The targeted base pay range for this role is: $112,000 to $176,000 with this range reflecting differences in candidate knowledge, skills and experience.

#LI-AJ1

#LI-Remote

Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.


FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Creativity
  • Non-Verbal Communication
  • Collaboration
  • Multitasking

Product Marketing Manager Related jobs