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Content & Creator Strategy Manager - SEA

Remote: 
Full Remote
Contract: 
Experience: 
Senior (5-10 years)
Work from: 
China, California (USA), United States

Offer summary

Qualifications:

5+ years in content operations or creator management, Experience in the gaming industry, Bilingual in English and SEA language, Strong awareness of local market trends, Familiarity with UGC ecosystems in games.

Key responsabilities:

  • Establish and expand the creator community in SEA
  • Strategize and manage a localized content ecosystem
  • Leverage insights into UGC dynamics and best practices
  • Collaborate with marketing, product, and localization teams
  • Analyze content performance and market trends
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thatgamecompany SME https://thatgamecompany.com/
51 - 200 Employees
See more thatgamecompany offers

Job description

Content & Creator Strategy Manager - SEA

Remote - Worldwide

Job Description:

thatgamecompany is looking for an experienced candidate to strengthen Sky: Children of the Light’s creator ecosystem and content operations on platforms such as TikTok within the South East Asia (SEA) market. The primary responsibilities involve systematic creator management, driving high-quality content production, ensuring alignment of creator activities with marketing strategy, and enhancing creator loyalty, platform engagement, and Sky’s brand impact in SEA.

Responsibilities:  

  1. Creator Recruitment & Management: Establish and expand the creator community in SEA by continuously recruiting and streamlining the onboarding process for high-potential creators. Design and refine incentive plans to maintain creator engagement via both online and offline channels, fostering a thriving community.

  2. Platform Content Ecosystem Management: Strategize and manage a localized content ecosystem, define content directions for the creator community, and support high-quality content production to increase the quantity, quality, diversity, and impact of UGC.

  3. User-Generated Content (UGC) Expertise: Leverage deep insights into UGC dynamics, trends, and best practices to foster a thriving creator ecosystem that resonates with platform audiences and aligns with Sky's brand voice and objectives.

  4. Cross-functional Collaboration: Work closely with marketing, product, and localization teams to ensure creator activities align with the overall branding strategy and support the successful execution of campaigns.

  5. Data-driven Market Analysis: Analyze content performance and market trends to provide timely feedback on ecosystem strategy, optimizing creator engagement and content output.

Must Haves:

  1. Experience in the Gaming Industry: 5+ years of experience in content operations or creator management, with extensive knowledge of UGC ecosystems within Sky or similar social games.

  2. Communication & Collaboration Skills: Exceptional communication and cross-functional collaboration skills to drive the efficient execution of creator campaigns.

  3. Platform Content Awareness: Strong awareness of local market trends and user preferences, with a deep understanding of Sky’s brand value, to guide creators in producing content that aligns with audience interests.

  4. Cross-cultural Communication Skills: Familiarity with the SEA market and experience in cross-time-zone communication to effectively coordinate global resources.

  5. Bilingual in English and a language of the SEA region is a must.

Nice To Have:

  1. Extensive Social Media Platform Experience: Proficiency in using TikTok, YouTube, Instagram, and other content platforms, along with experience in cross-platform content operations and creator management.

  2. Network in Anime or Gaming Communities: Established relationships with local and global creators and influencers, with a demonstrated ability to quickly build a creator network.

  3. Content Creation Experience: Experience in content planning or original content production, with the ability to provide practical guidance to creators.

We look forward to meeting you

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Spoken language(s):
EnglishEnglish
Check out the description to know which languages are mandatory.

Other Skills

  • Intercultural Communication
  • Verbal Communication Skills

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