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Marketing Technology Specialist

Remote:

Full Remote

Contract:

Full time

Salary:

96 - 96K yearly

Experience:

Mid-level (2-5 years)

Work from:

Florida (USA), United States

Offer summary

Qualifications:

Bachelor's degree, 4 years in marketing or sales, 2 years in marketing automation tools, Solution-oriented and independent worker, Strong understanding of marketing strategies.

Key responsabilities:

Implement and integrate marketing tools
Gather and document business requirements
Act as liaison between teams and vendors
Develop user stories for development teams
Contribute to marketing technology strategies

LanceSoft, Inc. XLarge https://www.lancesoft.com/

1001 - 5000 Employees

See more LanceSoft, Inc. offers

Job description

Pay Range: $50/hr on W2

Title: Marketing Technology Specialist
Job Location: Remote
Duration: 12 months

Marketing Technology Specialist - Work From Home

1 year assignment - Opportunity for ext. or perm but NOT GUARANTEED

Shift: M-F

Location: Work From Home

Job Description
Client is looking for a Marketing Technology Specialist with an innovative mindset to join the Sales Enablement Marketing team as a contractor working remote anywhere nationwide. As a contractor, you will be responsible for implementation and optimization of marketing tools and platforms. The ideal candidate will have proven experience in supporting cross- functional teams in delivering solutions that meet both business and technical objectives.

Key Role Functions

• Participate in the implementation and integration of marketing tools to ensure they are aligned with business needs.

• Gather and document detailed business requirements by engaging stakeholders across different business functions, ensuring alignment with business needs.
• Act as a liaison between marketing, IT, and external vendors to ensure successful delivery of product features and functionality.
• Develop user stories, use cases, and acceptance criteria to support development teams in creating solutions that meet agent needs.
• Serve as a key stakeholder in the development of marketing technology strategies that support overall business objectives, including lead generation, book of business digital, social and direct marketing campaigns.

Required Qualifications
• Bachelor's degree
• 4 or more years of marketing, product ownership or sales experience with at least 2 years of experience in marketing automation or similar tools
• Solution-oriented that has the capability to work independently
• Ability to manage multiple projects and prioritize tasks effectively.
• Strong understanding of marketing workflows, digital campaigns, and multi-channel marketing strategies.
Preferred Qualifications
• Experience supporting the implementation of SproutLoud or similar Through- Channel Marketing Automation platforms
• Previous project management experience
• Experience in the IT, digital marketing, or insurance or healthcare industries
• Proven experience with agile and scrum methodologies
• Knowledge of API integrations, data mapping, and reporting tools is a plus.
Additional Information
This is a remote nationwide role that will operate on EST business hours.