Social Media Executive

About Us:

Allocated Bullion Exchange (ABX)

Allocated Bullion Exchange (ABX) is the world’s leading electronic institutional exchange for allocated physical precious metals. The ABX brings global trading, price discovery and clearing facilities into one standardised and secure online trading environment via our groundbreaking exchange trading platform, MetalDesk. 

The exchange introduces a new centrally cleared, transparent and cost-effective allocated exchange system and standard for the industry by offering precious metal market participants an exchange where they are able to trade, deliver or store physical precious metal in 7 global locations. ABX gives market participants across the world direct access to one integrated and consolidated global wholesale bullion market. We have enhanced market efficiency, introduced inclusiveness and accessibility, and provided relevant real-time price discovery. 

ABX has Modernised, Globalised & Integrated the precious metal markets by redefining the way physical bullion is traded. We connect all major global liquidity centres and break down the barriers to entry to the global wholesale market for all market participants.

About the Role:

We are excited to share that we are looking for a Social Media Executive to join our team in London, UK and help develop and execute our social media content strategy, crafting engaging and shareable content that aligns with our brand voice and resonates with our target audience.

• Create, curate, and manage engaging content across all social media platforms - including posts, captions, and hashtags, that are both informative and entertaining.
• Building targeted campaigns that align with target objectives within the marketing strategy.
• Drive channel growth through clever and creative tactics that engage users and deliver the Kinesis brand strategy.
• Monitor social media channels for trends, feedback, and customer engagement, responding promptly and appropriately.
• Assist with the social media components of marketing campaigns, driving engagement and ensuring alignment with overall strategies.
• Assist in growing our social media communities by interacting with our followers and fans, responding to comments and messages, and monitoring our online reputation.
• Own social paid and organic performance. Deliver weekly and monthly updates on the social channels.
• Collaborate with our design, content and creative teams to create visually stunning social media assets that complement your written content.
• Track and analyse social media metrics to measure our content's effectiveness and identify improvement areas.
• Work closely with our compliance and operations teams to ensure all content is compliant, clear, and not misleading.

Requirements:

• Experience or keen interest in Fintech, Web3, Blockchain technology, payment services
• Experience in working with partners, brands and influencers, helping to develop new relationships and building stronger networks.
• Proven experience growing communities as a Social Media Executive or similar role with 3+ years’ experience
• Highly proficient in English writing skills. Copywriting experience is a significant advantage.
• Editing skills with a keen eye for detail, e.g. ability to use basic creative tools such as Canva, Figma
• A creative mind and a passion for storytelling.
• In-depth knowledge of social media platforms and their respective audiences.
• Strong research and analytical skills to keep up with the latest trends and best practices.
• Know-how with social media tools and up-to-date with best practices, including tools like Hootsuite, Salesforce, Google Analytics, and optimisation tools.
• Experience in setting up and managing paid ad campaigns against KPIs
• Ability to analyze social media data and adjust content to ensure maximum engagement.

What We Offer:

• Remote role
• Competitive salary
• Ongoing professional development
• Welcoming and supportive culture
• A diverse, global team of professionals
• Location: Malaysia