Media Planner

TITLE Media Planner 
DEPARTMENT Paid Media 
DIVISION NP Digital Canada 
LOCATION Remote – Canada 

ABOUT OUR COMPANY  

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.   

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. 

ABOUT THE OPPORTUNITY   

NP Digital is seeking an energetic, data-driven, and innovative Media Planner with experience negotiating media buys directly with vendor partners to join our Paid Media team. The ideal candidate has 4+ years of media planning as well as direct media buying, managing campaigns of over $100k per month. You should thrive on developing multi-channel media recommendations, meeting with vendors, negotiating media buys, and ensuring campaigns are executed as planned. Equally as important to your negotiation and campaign management skills is your ability to communicate your analysis and recommendations to clients and colleagues alike. 

Our ideal candidate is someone who is fun to work with, can speak confidently on the value of our optimizations and work, and explain complex strategies in an easy to digest manner. Last but not least, you’re looking to join a fast-growing company that prides itself on education and thought leadership for our clients and the industry as a whole. 

This position is based out of Canada. Applicants must reside and be authorized to work in Canada.    

ABOUT THE RESPONSIBILITIES   

Reporting to the Director, Paid Media Strategy, the Media Planner will be responsible for the strategic approach and campaign delivery to meet clients’ goals and KPIs driving overall success.  

Responsibilities include but are not limited to:  

• Develop multi-channel paid media recommendations based on client objectives
• Create and maintain flowcharts, media budgets, media authorizations, and vendor insertion orders
• Submit request for proposals to potential media partners to evaluate for client campaigns aligned with client objectives and KPIs
• Negotiate and oversee paid media campaigns with strategic media vendor and Account-Based Marketing partners
• Meet with potential media partners to understand their tactical and targeting capabilities
• Work with media vendors for tracking and pixel implementation alongside NPD’s Data, Analytics & Insights team
• Traffic ad creative through third-party ad server (CM360)
• Supervise campaign performance executed by external media partners, potentially meeting with key partners on weekly or monthly cadences
• Monitor ad verification, brand safety, and viewability to ensure campaigns are being executed by partners as defined
• Reconcile monthly vendor invoicing to ensure it aligns with third-party ad metrics
• Present campaign performance and insights to clients
• Build and foster positive relationships with media partners on behalf of NP Digital

ABOUT YOU 

• 4+ years in media planning and buying across paid search, social, programmatic, and direct buys
• Ability to negotiate direct media buys with vendor partners to lower rates and incorporate added value opportunities for clients
• Account-Based Marketing media partner knowledge and management preferred
• Experience managing media budgets ranging from $100K to $500K+ in monthly ad spend
• Both B2B and B2C client experience preferred across awareness, consideration, and action campaign objectives
• Experience with syndicated data tools for audience analysis a plus
• Excellent verbal and written communication skills with the ability to build rapport and successful relationships with media partners
• Exceptional organizational skills with the ability to prioritize time and workload efficiently across clients and projects
• Ability to analyze data to develop campaign performance insights for client reporting
• Knowledge of media attribution to demonstrate how upper funnel tactics contribute to campaign performance
• Campaign Manager 360 platform experience preferred

BONUS POINTS 

• Experience working with large advertisers ($1M+ / Month)

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.  

ABOUT OUR BENEFITS  

• We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to: 
• Robust 100% employer-paid top of the line benefits plan which includes medical, dental, vision, and life coverage. Including retirement Savings Plan with employer contribution
• Flexible PTO: Take the time off that you need as you need it! In addition to our holidays, we close the office from Christmas to New Year’s
• Fully remote & offer a New Hire Technology stipend to set up home office

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.