Director of Product Marketing (f/m/d)

At Exasol, we are accelerating insights from the world’s data. – we are about empowering you to make a difference. Our in-memory technology and massively parallel processing will fuel your passion for solving complex challenges.

Join our diverse, remote-first team where 30+ languages (and counting!) are spoken, and every voice is valued. We thrive on collaboration, innovation, and a shared commitment to pushing the boundaries of what is possible with data.

We are seeking a passionate and results-oriented Director of Product Marketing (f/m/d) to join our growing team. You will play a critical role in driving product awareness, adoption, and growth for Exasol, collaborating closely with product, sales and marketing.

Key responsibilities:

• Act as the conduit between product management, marketing and sales, ensuring full alignment across departments, using data-led insights to inform on strategy and messaging to develop and execute go-to-market strategies for new and existing products.
• Conduct in-depth market research to understand competitor offerings, customer needs, and industry trends within the SaaS, AI and data analytics landscape.
• Develop compelling product messaging tailored toward both the business and technical audiences that can be used to create a variety of marketing materials (e.g., blog posts, white papers, case studies, web copy).
• Manage product launches, including developing launch plans, creating marketing assets, and executing promotional campaigns.
• Oversee the product marketing section of the website, ensuring it is up-to-date and optimized for lead generation and conversion.
• Track competitor activity and identify opportunities for differentiation.
• Track and analyze product marketing messaging and campaign performance, using data-led insights to inform on continued strategy and messaging.
• Create sales enablement materials and presentations to equip the sales team with the knowledge and tools they need to effectively sell.
• In parallel, collect feedback from the sales teams on key objections, customer language and terminology, obstacles and successes to further refine the product pitch.

Your profile:

• Bachelor’s degree in either marketing or technical disciplines,
• Minimum 10 years of experience in B2B technology sector in databases or data analytics.
• Proven track record of developing and executing successful, complex product marketing campaigns.
• Excellent written and verbal English communication skills, with the ability to create clear and concise marketing materials.
• Experience with content marketing, including blog writing, white paper development, and website copywriting.
• Analytical mind with a strong understanding of marketing metrics and ROI measurement.
• Ability to work independently and manage multiple projects simultaneously.
• Expertise in utilizing AI content generation tools (such as GenAI).
• Proven project management and organizational skills.

How We Work at Exasol:

• Own Your Impact: At Exasol, you are not just a cog in the machine; you will step into immediate ownership of projects, driving them forward with a refreshing level of autonomy.
• Thrive in a Global Team: Join a vibrant, international community where diversity is celebrated, collaboration is key, and feedback fuels growth.
• Learn, Grow, Lead: We are invested in your development! Continuous knowledge-sharing, "Coffee and Learn" sessions, exciting events, and dedicated leadership programs empower you to soar.
• Work on Your Terms: Flexibility is the name of the game! Enjoy adaptable hours, remote options, and "workcations" for the ultimate work-life balance.
• Growth That Goes Beyond the Office: Dive into a comprehensive onboarding experience, fun team events, and a deep commitment to diversity and sustainability. We care about your holistic well-being.
• Rewards that Matter: Monthly home office allowance, volunteering options, floating days, and secure pension plans (location-dependent) prove we value your contributions.

Our values drive our unique and inclusive culture, discover how they shape your Exasol experience. Learn more about our core values at Exasol.

About Exasol:

Exasol – accelerating insights from the world’s data.

Learn more at: www.exasol.com and follow us on social media and Twitter. 

Exasol is a proud, equal opportunities employer. We are committed to a diverse and inclusive working environment and therefore base all our employment selection decisions, within all aspects of our business, on experience, skill, and integrity. We strongly encourage applicants from all walks to life to apply for our positions, irrespective of age, sex, gender identity, disability, sexual orientation, race, religion, etc.