Become part of the Aperture Team
Aperture Pet & Life is a global leader in helping saltwater and freshwater aquarists and reptile and amphibian keepers be successful through exceptional products with our banner brands of EcoTech, Neptune, Aquaillumination and Leap sold in 50+ countries, through the industry’s leading online marketplace, Bulk Reef Supply, with one of the largest YouTube followings in the entire pet industry and our world class distribution.
Our company looks for people who are doers, thinkers and creators. Our culture thrives by putting the customer at the center. At Aperture, it’s about each person bringing their own unique skills and passion to a thriving and constantly evolving environment.
What we are looking for
This newly created position of Digital Marketing Specialist will oversee the daily execution of marketing strategies to drive acquisition and retention for Aperture’s brands. Working closely with internal partners, s/he will be responsible for the day-to-day performance of digital media channels, including Paid Search, Display Retargeting, Paid Social Media and Affiliates. This person will work closely with the eCommerce, Creative, and Merchandising teams and our YouTube video team as needed. The position reports into the Sr Manager of Digital Marketing.What you’ll do
Grow Digital Acquisition & Revenue: Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, paid video, display, remarketing, paid social media and affiliates.
Manage Advertising Campaigns and Performance: Work in digital marketing platforms, such as Google Ads, Microsoft Advertising, and Meta Ad Manager, to manage advertising campaigns and optimize advertising spend for all digital acquisition channels to drive campaign objectives such as new customers and revenue.
Oversee Budgeting, Forecasting & Reporting: Manage annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs. Deliver quantitative and data-driven business recommendations.
Maintain Constant Level of Optimization: Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
Drive Digital Innovation & Shift to Mobile: Serve as digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business.
What You will Work On and Who You’ll Work With
If this is you, you will be working on the Marketing team alongside talented and passionate people who have done an exceptional job knowing and helping our customers for over 20 years. You’ll play a critical role in the continued evolution of our marketing initiatives to ensure we best meet the needs of our growing and diverse customer base. You’ll work very closely with the rest of the Marketing and Creative team as well as with the eCommerce and Merchandising teams.
What you bring
2+ years of experience in a digital marketing role, preferably in eCommerce or retail, with a proven track record in driving customer acquisition and revenue growth
Bachelor’s degree required
Strongly KPI oriented: acquisition, conversion, ROI
Experience running day-to-day, in platform management of digital marketing campaigns and analytics, especially paid media (search, video, display, retargeting, social) and affiliates
Role Requirements
Strong analytical and collaboration skills
Experience working in digital measurement, reporting and visualization tools such as Google Analytics and Looker Studio
Ability to manage to top and bottom-line targets
Ability to communicate proactively with manager regarding opportunities
Strong interpersonal, written and oral communication skills
Organized, detail oriented and ability to concentrate on fine detail with interruptions
Thrive in a self-directed/motivated entrepreneurial environment
Demonstrated ability for planning, organizing and managing projects to meet deadlines
Demonstrate ability to interpret and solve tactical problems, resolving problems and issues from experience or using a variety of resources
Aperture is a growth company that looks for team members to grow with it. Aperture offers competitive benefits including health insurance and 401k match, a hybrid working environment and a diverse and inclusive culture with boundless opportunities for personal and professional development. No matter from which of our 3 locations, or if a team member works from home, every Aperture employee shares one galvanizing mission: To enrich lives through thriving ecosystems.
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