Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.
Your Role:
As a Marketplace / Ecommerce Strategist you will be a key player in growing clients’ business and continuously innovating strategy across Amazon and other marketplaces. Your day to day will be a mix of:
Using your expert, up-to-date grasp of Amazon marketing strategies & best practices to manage campaigns from concept to execution to analysis.
Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities.
Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals.
Building relationships with clients and establish yourself as an expert across Amazon, Walmart, Target and other retailer marketplaces. Enhance Blue Wheel’s strategic and service offering by creating and implementing strategy to support client business goals.
Work with the Blue Wheel Marketing team to create case studies.
Work collaboratively with the Marketplace Ad Ops team to see how we're pacing towards client goals.
Contributing to both new and existing client strategies and bringing innovative ideas to the table.
Knowledge & Experience Requirements
2-3 years experience directly building, optimizing, managing and reporting out on Amazon and other retailer search and DSP platforms
Proficient in developing strategy and recommendation for all Amazon & Retailer Marketplaces.
Experience with leveraging AMC reports to support performance insights and AMC Custom audiences to improve targeting and overall performance.
Proficient in marketing funnel and how to develop strategy to support the brand goals
Understanding greater business objective and how omnichannel strategy can support overall business goals.
Preferred but not required
Experience pulling AMC reports
Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart etc.
Experience with non-endemic media management from Amazon DSP
Experience building custom AMC audiences
Responsibilities Include:
Work with internal Client Services, Marketplace Ad Ops and other teams to develop and present strategic plan that works to achieve client goals.
Join meetings with internal teams and provide POV and recommendations on how Retailer Marketplaces can support client overall business goals.
Join and present on advertising client meetings, QBRs with external clients to share performance, insights, optimizations and recommendations
Build out and update reporting to track client goals
Create strategy and implementation plans for Ad Ops team to create and launch campaigns based on approve plan prior to launch
QA Campaign structure and set up before launch
All creatives are approved
Budgets set properly with proper flight dates
Ongoing performance and budget tracking
Bi-weekly Optimizations & reporting
Support internal team with the development and maintenance of Creative and Strategic best practices on across Retailer Marketplaces.
Support with Amazon Partnership by attending meetings and providing product feedback and testing opportunities.
