FP&A Business Partner – Marketing

Description

About Us:

VAST Data is revolutionizing the data infrastructure landscape by enabling organizations to unlock radical intelligence and utility through innovative, simple, and transparent solutions. We’re on a mission to build the only data platform that can match the ambition of AI-era companies, and we need exceptional talent to help us achieve our vision.

Summary:

We are seeking a proactive and strategic FP&A Business Partner to support our Marketing team. The ideal candidate will leverage financial insights to drive business performance, optimize marketing investments, and support strategic initiatives. This role requires strong analytical skills, business acumen, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

• Financial Analysis: Provide comprehensive financial analysis and insights to support marketing strategies and initiatives. Monitor key performance indicators (KPIs) and identify trends to inform decision-making. Analysis and interpretation and validation of marketing metrics such as CAC, LTV, Payback Periods, ROI, pipeline generation and conversion.
• Planning & Forecasting: Lead the annual and quarterly planning process for the Marketing department, including forecasting pipeline generation and marketing expenses. Work closely with marketing leaders to ensure alignment with business objectives. Maintenance and reconciliation or actuals v plan.
• Pipeline Model : Develop and maintain a sales pipeline model including analysis of conversion metrics, evaluation of lead sources, cost per lead and ROI.
• Cross Functional Collaboration: Partner with marketing, sales, and BI leaders to assess ROI on marketing campaigns and initiatives. Provide financial guidance to optimize spend and drive efficiency.
• Strategic Support: Participate in strategic planning sessions, providing financial insights to shape marketing strategies and initiatives. Support business cases for new projects and investments.
• Process Improvement: Continuously evaluate and improve financial processes and reporting to enhance efficiency and accuracy.

Qualifications:

• Bachelor’s degree in Finance, Computer Science, Statistics/Mathematics, Accounting, or related field.
• 7 + years of experience in FP&A, finance, or business analysis, preferably in a high growth environment focusing on go to market finance.
• Highly numerate with strong analytical skills and the ability to interpret complex data and present it in a clear, concise manner.
• Excellent financial modeling and forecasting techniques, as well as advanced Excel skills, ideally VBA, power query, power BI, etc.
• Strong grasp of Salesforce.com, NetSuite and Tableau.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.