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Vertical Marketing Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree or equivalent experience, 3-5 years B2B marketing experience, Proven track record in ABM initiatives, Experience in executing integrated campaigns, CRM/marketing automation background preferred.

Key responsabilities:

Develop unique selling propositions for verticals
Produce targeted materials and messaging
Execute multi-channel demand-gen ABM campaigns
Measure and report on campaign ROI
Collaborate with sales and account management

Alorica

10001 Employees

See more Alorica offers

Job description

Job Summary

We are looking for a dynamic Vertical Marketing Manager to join our growing Global Marketing team. This position is key in enhancing our vertical expertise and driving demand-generation marketing efforts. Your mission will be to create and implement marketing initiatives that generate new sales pipelines and expand opportunities within target accounts.

In this role you will be responsible for leading the development of positioning strategies and marketing assets tailored to specific verticals and sub-verticals, and designing and executing integrated marketing campaigns, including sales collateral, digital media, events, webinars, thought leadership content, and social media. As a team player, you will collaborate with internal teams (Sales, Go-to-Market, Creative, Digital) to create compelling content and campaigns that resonate with target audiences, and grow and strengthen our Account-Based Marketing (ABM) function, a strategic priority for our business.

Job Responsibilities

Create unique selling propositions for assigned verticals (1-2) that reflect viewpoints on key topics, such as buyer pain points, emerging technologies, relevant experience, and value created for clients.
Partner with internal teams to research industry sectors, organizations, and personas to produce targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle.
Develop and deploy multi-channel awareness, demand-gen & ABM campaigns, including crafting strategy, aligning internal teams, creating assets, and project managing execution.
Strategize, create, and execute multi-touch marketing plans that focus on demand generation and deal acceleration, including 1:1, 1: few and one: many initiatives to help achieve sales revenue goals.
Apply an experimental mindset to campaigns to drive, test, learn, and optimize, utilizing data to drive recommendations of campaigns and tactics.
Develop strong relationships with sales and account management, acting as the link between them and global marketing, ensuring selling propositions are valid, key accounts are confirmed, materials meet brand requirements, and messaging is consistent.
Measure and report on the impact of marketing campaigns (ROI) to support overall accounts and business goals.
Work closely with marketing ops and business ops to support high-performance campaign marketing tools and integrations.

Job Requirements

Minimum Education and Experience:

Bachelor's Degree or equivalent work experience required.
3-5 years B2B marketing experience, ideally in the services or technology industry required.

Knowledge, Skills, Abilities & Other Characteristics

B.A. degree in Business, Marketing, Communications, or related field
Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
Experience planning and executing integrated marketing campaigns using digital tactics, events, webinars, and emails as well as content creation, having often had to manage multiple marketing programs simultaneously.
Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.
Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors.
Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales and product teams.
Highly organized and efficient with the ability to develop and execute against an evolving plan.
Team player that can work both collaboratively and autonomously.
Strong project management, time management, prioritization, and organizational skills.
CRM/marketing automation background, preferably Salesforce and Pardot.
Demand base experience a plus.

Equal Opportunity Employer - Veterans/Disabled

We are only considering candidates and hiring for this position in the following states: Alabama, Arkansas, Florida, Georgia, Idaho, Iowa, Kansas, Louisiana, Mississippi, Missouri, Nebraska, New Jersey, North Carolina, Oklahoma, Tennessee, Texas, Utah, and West Virginia.