Job Description
Job Description
Since 1999, Pyramid Healthcare has been dedicated to offering the highest quality of care to those we serve. A focus on client-centered care establishes our family of brands as respected leaders in addiction treatment, mental health recovery and eating disorder treatment. Under a passionate leadership team, Pyramid Healthcare offers comprehensive behavioral healthcare defined by supportive environments that offer patients the strength they need to overcome life’s challenges. We offer behavioral healthcare services – psychiatry, addiction recovery, mental disorder treatment, etc. – that allow clients at all stages of recovery or rehabilitation to reclaim health and well-being!
Summary: The SEO Coordinator will support the Director of SEO in implementing search engine
optimization strategies to enhance the online visibility and organic search rankings of
Pyramid Healthcare’s website. This role involves keyword research, content optimization,
and performance analysis. The ideal candidate is detail-oriented, analytical, and has a
strong interest in SEO and digital marketing within the healthcare industry.
Key Responsibilities
- Keyword Research: Conduct thorough keyword research to identify opportunities for website optimization and content creation relevant to behavioral health services.
- Content Optimization: Assist in optimizing website content, including meta tags, headings, images, and internal linking, to improve search engine rankings and ensure it aligns with industry-specific keywords.
- Performance Analysis: Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and other SEO software.
- Competitive Analysis: Conduct competitor analysis to identify SEO strategies and opportunities for improvement within the behavioral health industry.
- Technical SEO: Assist in identifying and resolving technical SEO issues such as crawl errors, broken links, and site speed optimization.
- Content Creation: Collaborate with the content team to develop SEO-friendly content that aligns with keyword strategies and supports Pyramid Healthcare’s mission and services.
- Stay Updated: Keep up to date with the latest SEO trends, algorithm changes, and best practices to ensure our strategies remain effective.
- Google my Business Updates: ensure all citations are up to date with photos, descriptions, calls to action, any location changes or brand changes.
Supervisory Responsibilities
None
Required Qualifications
Education, Licensure, & Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Basic understanding of SEO principles and best practices.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, or Ahrefs.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Basic knowledge of HTML and CSS is a plus.
- Experience with content management systems (CMS) like WordPress is a plus.
Physical Demands
While performing the duties of this job, the employee is frequently required to talk or hear. The employee is regularly required to sit, stand, use hands to finger, handle, or feel, and reach with hands and arms. The employee is seldom required walk, stoop, twist, kneel, or crouch. The employee must seldom lift and/ or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Work Environment
The noise level in the work environment is usually moderately quiet & indoors. This position will require local travel. This position will be scheduled based on operational need & will be required to provide own transportation.
Pyramid CORE Values
We are committed and proud to live our CORE values and use them to inspire those around us. Our employees are expected to align with these values, behaviors and standards. We are held accountable for upholding these CORE Values: INTEGRITY is striving to be honest, transparent and ethical when dealing with clients, staff and the community. DEDICATION is demonstrating an unwavering commitment to always provide exceptional care and support to those we serve is needed daily. COLLABORATION is a steadfast, team-focused approach; working together to achieve excellence. PASSION is genuine, compelling and relentless desire to improve lives and support Pyramid Healthcare’s mission.
