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Senior Marketing Operations Analyst

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Philippines

Offer summary

Qualifications:

Bachelor's degree in related field preferred, 3+ years marketing operations experience in B2B, Hands-on experience with lead generation processes, Knowledge of campaign management and automation, Salesforce and Pardot administration experience.

Key responsabilities:

Execute day-to-day campaign operations
Optimize lead flow and track conversion metrics
Build marketing data reports and dashboards
Collaborate across teams on MOP processes
Manage company’s marketing technology strategy

DOXA Talent

501 - 1000 Employees

See more DOXA Talent offers

Job description

Role Summary

Our client is looking for a Senior Marketing Operations Analyst to help scale their campaign execution, automation, and reporting. This is a great opportunity to help further build the marketing operations function in a fast-paced startup-like environment. You’ll work within a team that rolls up to the Chief Operating Officer, with an ability to make a direct impact on the business with plenty of hands-on experience in a marketing automation platform (Pardot), Salesforce, and other RevOps tools (like LeanData, Chili Piper, and SalesLoft).

This role focuses on a few main areas: day-to-day campaign operations execution, lead flow

orchestration, top-of-funnel KPI reporting, ownership of the company’s marketing technology strategy and day-to-day operations, and marketing automation analysis, ensuring processes are optimized, leads are being routed accurately, and lead conversion metrics are tracked towards target benchmarks as a result of marketing influence. You’ll work closely with demand generation, partner marketing, customer marketing, sales, and business development representative teams to map out the ideal market operating price (MOP) processes and build automation to support their campaign and initiative goals.

WORK SCHEDULE: 9:00 AM – 6:00 PM Eastern Daylight Time (9:00 PM – 6:00 AM Philippine Standard Time), follows Philippine/Colombian holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote - Philippines and Colombia

Essential Functions

Evangelize the company’s marketing best practices and stakeholder processes
Review existing forms, lists, and nurture programs for accuracy and performance improvements
Build best-in-class reporting on marketing data like campaign attribution, campaign ROI, lead funnel conversion rates, sales-marketing SLA adherence, and more
Serve as a vocal advocate for process improvements with a focus on thoughtful change management
Build forms, form handlers, nurture programs, emails, and email templates
Build Salesforce reports and dashboards
Build automation to accomplish campaign and initiative goals
Serve as the primary Pardot admin, including email compliance and database management
Document MOP’s internal processes
Report to the Revenue Operations organization
Work with a passionate and dedicated revenue operations team that is committed to serving operational excellence and having fun while doing it
Collaborate and work cross-functionally with Marketing, Sales Ops, Customer Ops, and Data Ops

Qualifications

A Bachelor’s degree in the related field is preferred
3+ years marketing operations experience in the B2B space (SaaS experience preferred)
Hands-on experience tracking campaign results
Hands-on experience working with a B2B lead generation process, including lead stages
Experience managing other marketing technology tools
A depth of experience working in a MAP (marketing automation platform)
Knowledge of campaign management from a process and automation perspective
Familiar with multi-touch attribution models and best practices
Excited about collaborating on marketing processes to drive great marketing outcomes
Hands-on, day-to-day experience in the administration of a major marketing automation platform (Pardot preferred)
Salesforce experience from a marketing user perspective, plus building reports and dashboards
Knowledge of HTML and CSS basics (when it comes to emails and landing pages)
A special love of flowcharts
A Salesforce power user
A top-performing individual contributor who is eager to have a direct impact in a fast-paced environment
Loves data and can perform regular analyses to inform opinions
Loves the details just as much as the big picture and is not afraid to ask questions