Marketing Executive

Job Title: Marketing Executive

Salary: £32,500 - £34,000

The Business:

Founded by a team of financial experts and ex-MAT professionals, IMP Software has a deep understanding of the challenges facing multi-academy trusts. Our mission is to empower multi-academy trusts with the tools and expertise they need to manage their finances more efficiently and effectively. That's why we're trusted by trusts across the country to provide the only budgeting, forecasting, and reporting software designed specifically for them. From a standing start, in less than 5 years we are now used by most large trusts to help them deliver smarter MAT Finance.

We're proud to be at the forefront of innovation in the MAT finance sector, and we're constantly looking for ways to improve our offering. We work closely with our customers to understand their requirements so that we can tailor our product to their specific needs, and our team is always available to provide expert advice and support.

But at our core, we're more than just a software company. We're a team of passionate and dedicated professionals, committed to helping multi-academy trusts achieve their financial goals. We believe that financial planning should be simpler, more accessible, and more transparent, and we're proud to be leading the way in supporting smarter MAT finance.

At IMP we are very aware that the success of our business will be directly correlated to the quality of the team that we can attract and more importantly retain! Due to this core belief, IMP offers fantastic career progression within a business that places huge importance on the happiness of the team, through our respectful, fun(!) and supportive culture + flexible working, regular socials and funded/encouraged CPD.

Role Description:

We are looking for a motivated Marketing Executive with at least 2 years of experience working in a fast-paced marketing department where campaigns, events, social media, webinars, content, data, and Canva designs are part of everyday life!

Key responsibilities:

• Working with the wider marketing team to assist with the creation & delivery of a variety of projects & activities.
• Setting up email campaigns in MailChimp and communicating performance
• Linkedin: Scheduling content, creating event listings, monitoring & interacting with community (likes/acknowledgement), reporting on new followers
• Canva: Creating assets/graphics to support campaigns, social and web content.
• Event Support, including occasional attendance.

Skills, experience, and attributes:

• Marketing Automation Platforms/tools: Knowledge of platforms like Mailchimp, HubSpot, or similar tools to help execute and optimise campaigns efficiently.
• Design: A good sense for aesthetics and are familiar with tools like Canva to create engaging and professional designs.
• Creative writing: Ability to turn a product feature into a compelling customer benefit story for use in campaigns or social posts.
• Wordsmith: Armed with your "grammar hammer" you can finesse and fine-tune copy until it is sharp, polished, and on point.
• MS Office: Using PowerPoint and Excel, you are comfortable creating impactful presentations and insightful spreadsheets.
• Websites: Knowledge of WordPress (or a similar CMS) allows you to handle basic webpage updates and content management with ease.
• Social media: Scheduling Social posts, community management, and reporting does not faze you.
• Tools: Experience with project management tools like Monday, Trello, or Asana
• Events: Comfortable assisting with both online and in-person marketing events, ensuring our participation is optimal and successful.
• Snap: Confident behind a camera to capture content at events that can be transformed into dynamic marketing materials.

Attitude:

If you are a wonderful team player with a can - and will - do attitude, and a good sense of humour, we would like to meet you!

About the team:

Our team is currently made up of 4, covering marketing for Customers & Prospects, keeping our brand front of mind through compelling content & events to generate demand, to continue to grow our fabulous business. We are a remote first business, which affords you the freedom to work anywhere in the UK.

So, if you are a self-motivated, inspiring Marketing Exec, looking for a place to shine, we may just be the team you have been looking for…

Benefits:

• 27 days of holiday per year plus bank holidays
• AXA Health insurance including dental and mental health
• Broadband allowance
• Home office stipend
• Life assurance (4 x basic salary)
• Encouraged and funded CPD