Who is PureCars?
As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.
We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.
Job Summary - Co-Op & Compliance Specialist
The Co-Op & Compliance Specialist is a part of the Finance team, but will provide support across multiple departments. The specialist will take ownership of Co-Op & Compliance related processes and will assist in establishing more scalability and efficiency. Additionally, s/he will be responsible for working cross-departmentally with the OEM team for compliance updates and initiatives.
What You’ll Do:
- Responsible for the Co-Op and Compliance processes for Google Ads, Bing, Meta, Amazon, and Spotify advertising
- Paid Search
- Understand search engine marketing (SEM) ad copy compliance standards and be familiar with which keywords and campaigns are co-opable
- Work with Product Development on creating co-op related reporting
- Be familiar with Performance Max ads and how they are advertised via Google
- Display
- Work closely with the design team to make sure ads are compliant and OEM approved
- Be capable of revising ads to meet OEM approved
- Social Media
- Have knowledge of the compliance requirements for each OEM
- Be receptive to learning about HUP programs that directly relate to META
- Video / OTT
- Review videos for OEM requirements and co-op approval and edit videos when deemed necessary
- Submit ads to OEMs for compliance approval and submit claims through original equipment manufacturer (OEM) websites or email dealerships with required documentation on a monthly basis
- Sustain & build strong relationships with dealers and OEM Compliance Departments
- Research and maintain an understanding of OEM compliance guidelines for various OEM's, ensuring documentation in database
- Communicate with PureCars billing department to request invoices, advise department of changes or adjustments
- Be the source of knowledge for compliance and co-op reimbursement queries for PureCars
- Understand the function and mechanics of our proprietary technology, Smart Advertising platform
- Identify recurring issues and suggest improvements to the technology
- Work with other teams to ensure a smooth transition of workflow from team to team
- Stay on top of automotive and digital marketing trend
- Other tasks that will arise as a result of working in a highly dynamic, technology-driven environment
- Organizational Relationships
- GOn-Boarding Team
- Display Team
- Account Executives
- Performance Managers
- Billing Department
The Skills and Experience You Bring:
- Minimum of 2 years experience in a professional work environment
- Experience with organizing, maintaining and archiving financial information
- Ability to comprehend and simplify technical, legalese texts and communications
- Clear written and verbal communicator, the position will span multiple departments & external contacts
- Possess time management skills to meet deadlines for OEM claims and maintain superior service for our Dealers
- Interest and willingness to learn display & paid search as they relate to Co-Op & Compliance
- Self-starter, ability to work independently
- Ability to learn and adapt and in a rapidly-changing environment
- Time management and organizational skills in deadline oriented environment
- Positive attitude and entrepreneurial spirit
- Four-year college degree
Perks at PureCars:
- Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
- Open PTO Policy - Take what you need, when you need it.
- Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!
- Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.
PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!
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