Marketing Manager, Paid Search

About you 

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role 

As a Paid Search Marketing Manager on Udemy’s paid search marketing team, you’ll be a major contributor to Udemy’s global learner acquisition efforts. You will directly contribute to Udemy’s mission of improving lives through learning by reaching and inspiring new learners to upskill and advance in their careers with Udemy.

Your work will entail the day-to-day management of multiple paid search accounts within Udemy’s global advertising program. Throughout the year, you will manage a variety of paid search campaigns based on quarterly budget and performance goals, test hypotheses for program improvements and present results, and contribute to department-wide initiatives like new product release go-to-market strategies or integrations of new marketing technologies. You’ll get the chance to work directly with marketing leaders and cross-functional teams like engineering, data science, analytics, and creative to help grow and expand your program’s learner base globally, often in multiple languages.

What you'll be doing

• Create, optimize, and scale at least $3 million in annual paid search investment across Google Ads and Microsoft Ads to maximize program growth.
• Monitor, analyze, and report on channel performance using a diverse set of in-platform and internal metrics; present insights to internal stakeholders and upward to leadership.
• Design, set up, and evaluate experiments on messaging, targeting, and site experience testing; suggest next steps and future tests based on learnings.
• Partner with Product, Engineering, and Decision Science teams to improve eventing signals, marketing measurement, automation, and ad-level or on-site personalization.
• Collaborate with acquisition channel managers on cross-channel strategies.
• Manage relationships with ad agencies, Google, and Bing account teams.

What you’ll have

• 4 or more years managing paid search accounts.
• Experience with accounts spending $250K+/month.
• Previous experience collaborating with at least one other paid advertising team: paid social, programmatic, affiliate, content syndication, media planning, etc.
• Global campaign management experience, ideally in multiple languages.
• Proficiency using spreadsheets; familiarity with advanced systems like Google Data Studio, Google Analytics, Mode, Tableau, or Clarisights
• Experience with various campaign types: Search, Demand Gen, Video (YouTube), App, or Performance Max.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

•  We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
  
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Why Udemy?

• Innovation-Driven: Be part of a team that values innovation and encourages creative security solutions.
• Impactful Role: Directly influence the security posture of our products and services.
• Growth Opportunities: Opportunities for professional development and career advancement.
• Inclusive Culture: Work in an inclusive environment that promotes diversity and values each team member’s unique contributions.

Udemy Mexico Benefits

Our benefits are designed to support you and your family with the protection and care you need, ensuring easy access to the right coverage when it matters most. Here’s a snapshot of the key benefits for full-time Udemates based in Mexico:

Core Benefits:

• Medical, Dental, and Vision Coverage: Includes maternity, private hospital, dental, and vision benefits for employees and eligible dependents.
• Life Insurance: 12x monthly base salary, with a Free Cover Limit of MXN 7.5 million.

Financial Benefits:

• Grocery Vouchers: Monthly vouchers valued at $2,200 MXN.
• Teleworking Allowance: $800 MXN monthly.
• Savings Fund: Both you and Udemy contribute 13% of your monthly salary, capped to 1.3 times the UMA value.
• Christmas Bonus: Equivalent to 30 days of your current salary.
• Vacation Bonus: 25% premium on your vacation days.

Time Off Benefits:

• Holidays: Udemy observes 12 public holidays in Mexico.
• Annual Leave: 12 days of annual leave per year.
• Sick Leave: 10 days of paid sick leave per year.
• Family Bonding: 12 weeks of maternity leave or partner leave for bonding after the birth or adoption of a child.
• Bereavement Leave: Up to 20 working days for the loss of a loved one.

Wellbeing Benefits:

• Maven (Reproductive Health): Unlimited virtual appointments and $25,000 lifetime benefit for fertility, adoption, and surrogacy.
• Modern Health (Therapy and Coaching): 10 sessions with therapists and 10 sessions with coaches per year.
• Origin (Financial Planning): Free access to Certified Financial Planners for you and your spouse.
• Workplace Options (EAP): 24/7 support for family, stress, caregiving, financial, and legal issues.

Additional Perks:

• Udemy Courses: Free and unlimited access to Udemy’s Marketplace and Udemy Business.
• Home Office Reimbursement: $500 one-time reimbursement and $35 monthly for work-from-home needs.