Junior B2B Marketing Manger (m/f/d)

WHAT TO EXPECT:

At Phiture, you’ll be at the heart of shaping our B2B content marketing strategy, driving lead generation, and building brand authority in the mobile marketing industry. As a key member of our Marketing team, you’ll have the creative freedom to craft compelling content and social media strategies that captivate our target audience. From producing insightful case studies and thought leadership pieces to experimenting with new content formats and trends, your work will have a tangible impact on our growth. This is a role where your ideas matter, your creativity thrives, and your analytical mindset drives real results. If you’re looking for a chance to own projects, collaborate across teams, and grow with a company that’s always pushing the boundaries of mobile growth, this is the role for you.

Please note that unlike most of our remote roles, this one is open to Berlin-based candidates only.

WHAT YOU’LL DO:

• Develop and execute data-driven content and social media strategies to drive B2B lead generation, brand awareness, and customer engagement.
• Build a strong understanding of the company’s target audience, industry trends, and competitive landscape to create compelling, high-impact content.
• Collaborate with cross-functional teams (design, account management, sales) to produce and distribute blog posts, case studies, thought leadership articles, and social media content aligned with business objectives.
• Partner cross-functionally to align content calendars with campaign goals, ensuring seamless integration across marketing efforts.
• Identify and experiment with emerging content formats and social media trends to keep the company at the forefront of B2B marketing innovation.
• Own the content lifecycle, from ideation to publication, distribution, and performance analysis, ensuring all deliverables are on-brand and on-time.
• Engage in community-building activities (e.g. Slack, forums, conferences) to grow our existing communities and brand awareness.
• Take on your own specific initiatives and projects.
• Occasionally help with webinar organization, events 

WHAT YOU BRING TO US:

• 1-3 years of experience in content marketing and/or social media management, preferably in a B2B or SaaS environment.
• Creative mind and attention to detail.
• Proven expertise in crafting engaging, audience-specific content that drives results, particularly in lead generation or brand building.
• Strong understanding of LinkedIn and other B2B-relevant platforms, including best practices, audience engagement strategies, and analytics tools.
• Exceptional writing and editing skills, with the ability to translate complex topics into clear, compelling narratives.
• Experience with content management systems (e.g., WordPress), social media scheduling tools (e.g., HubSpot, Buffer), and analytics platforms (e.g., HubSpot, Google Analytics, LinkedIn Analytics).
• Ability to work independently and meet deadlines in a fast-paced environment.
• A creative mindset paired with an analytical approach, constantly seeking to improve content quality and impact.
• A general curiosity towards marketing and business, willingness to learn

Nice-to-have

• Knowledge of SEO and how it applies to content marketing.
• Familiarity with the mobile marketing industry.