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Senior Marketing Executive

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
South Africa

Offer summary

Qualifications:

Proven experience in senior marketing role, Experience in financial services industry, Strong understanding of digital marketing tools, Excellent written and verbal communication skills, Analytical mindset with performance tracking experience.

Key responsabilities:

  • Develop and execute email marketing campaigns
  • Manage remarketing strategies and dynamic ad campaigns
  • Oversee social media strategy for multiple brands
  • Coordinate marketing strategies across different brands
  • Analyze campaign performance and present reports
Talent Shore logo
Talent Shore https://talent-shore.com
51 - 200 Employees
About Talent Shore
Talent Shore connects top talent in South Africa with leading recruitment businesses in the United Kingdom, Europe and the United States. We’re proud to be the first offshoring company, focussed on the recruitment sector, with a track record of successfully helping recruitment businesses to scale up through cost-effective talent acquisition and management. For companies, we take the risk out of the offshoring process by supporting your business to effectively scale your operations and maximise the productivity of your teams in the UK, Europe, USA and South Africa. South Africa has an amazing pool of talented and skilled professionals who can help your business grow. For SA employees, we are looking for Recruitment / Talent Acquisition / Admin / Compliance / Accounting specialists of varying levels of skill and experience. The international clients we work with offer excellent salaries, in-country support, professional development and real investment in your career growth. Reach out to our team today.
See more Talent Shore offers

Job description

Job Title: Senior Marketing Executive
Location: Remote
Department: Marketing
Reports to: Marketing Director

Company Overview
We are a leading financial services company specializing in providing tailored solutions to content creators, freelancers, and temporary workers. Our diverse group of brands supports this niche community with innovative financial products, including tax solutions, business management, and financial planning. As part of our ongoing growth, we are looking for a dynamic Senior Marketing Executive to drive our marketing strategies across multiple brands.

Job Summary
The Senior Marketing Executive will play a pivotal role in shaping and executing the digital marketing strategies for our group of companies, with a particular focus on email marketing, remarketing, and social media. You will be responsible for enhancing brand
visibility, driving engagement, and increasing customer conversions across various digital platforms. This role requires a strategic thinker with excellent creative and analytical skills, able to juggle multiple brands and initiatives within the financial services sector.

Key Responsibilities:
​
• Email Marketing:
  • Develop and execute targeted email campaigns to nurture leads, retain customers, and cross-promote services across our brands.
  • Segment customer databases and create personalized content to optimize open rates, click-through rates (CTR), and conversions.
  • Monitor and analyse campaign performance, leveraging A/B testing and data insights to continuously improve results.

• Remarketing Campaigns:
  • Create and manage remarketing strategies to re-engage audiences who have interacted with our brands, driving them further along the conversion funnel.
  • Utilize Google Ads, Facebook Ads, and other remarketing platforms to craft dynamic ad campaigns tailored to the behaviour and interests of our target audiences.

• Social Media Management:
  • Oversee social media strategy and execution for multiple brands, focusing on platforms such as Instagram, Twitter, LinkedIn, and YouTube.
  • Develop and schedule engaging content to boost brand awareness, grow follower bases, and drive community engagement.
  • Collaborate with the design and content teams to create visually compelling and on-brand posts, stories, and advertisements.
  • Track social media metrics and adjust strategies to improve engagement, reach, and conversion.

• Cross-Brand Marketing:
  • Coordinate and align marketing strategies across different brands within the group to maintain consistency and leverage cross promotional opportunities.
  • Ensure all marketing communications adhere to brand guidelines while addressing the unique needs of each target audience.
  • Media campaigns, using insights to inform future strategies.
  • Present detailed performance reports and actionable recommendations to senior management.
  • Liaise with external partners and agencies when necessary to maximize campaign effectiveness.

• Performance Tracking and Reporting:
  • Analyse and report on the performance of email, remarketing, and social media campaigns, using insights to inform future strategies.
  • Present detailed performance reports and actionable recommendations to senior management.

• Stakeholder Collaboration:
  • Work closely with the content, design, product, and sales teams to ensure all marketing efforts are aligned with overall business goals.
  • Liaise with external partners and agencies when necessary to maximize campaign effectiveness.

Requirements
Required Skills & Qualifications
• Proven experience in a senior marketing role with a focus on email marketing, remarketing, and social media.
• Experience in the financial services industry or a related sector, ideally working with content creators, freelancers, or temporary workers.
• Strong understanding of digital marketing tools and platforms, including email automation software (e.g., Mailchimp, HubSpot), Google Ads, Facebook Ads Manager, and various social media management tools.
• Excellent written and verbal communication skills with the ability to create engaging and relevant content for diverse audiences.
• Analytical mindset with experience in tracking and optimizing performance metrics.
• Ability to work independently, manage multiple projects simultaneously, and deliver high-quality results under tight deadlines.

Preferred Skills
• Experience working across multiple brands or within a group structure.
• Knowledge of financial products or services for freelancers and gig workers.
• Familiarity with SEO and content marketing strategies.


Benefits
What We Offer
• Competitive salary and benefits package.
• Opportunities for career growth within a dynamic and expanding business group.
• Collaborative work environment with a focus on innovation and creativity.

Budget:
R17000 - R20 000 (based on overall experience)

Location:
Remote

Working hours:
Mon - Fri 9am - 5pm UK time



Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Content CreationSearch Engine OptimizationBrand IdentitySocial Media ManagementProject ManagementDigital MarketingPerformance AnalyticsEmail MarketingContent Marketing

Other Skills

  • Verbal Communication Skills
  • Collaboration
  • Analytical Thinking
Are you interested?

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