Marketing Manager (US IT Staffing Services)

Zipdev is looking for a visionary Marketing Manager to lead our brand’s growth and drive innovative strategies in the remote staffing industry. You’ll have the freedom to craft and execute dynamic marketing campaigns, optimize our HubSpot platform, and lead a talented team focused on excellence. This role is perfect for someone who thrives in a collaborative yet autonomous environment, where you’ll align marketing with sales, dive into market trends, and continuously refine strategies to elevate our brand. If you’re ready to make a tangible impact, Zipdev is where your expertise will shine.

Requirements

• Ability to work independently and autonomously while maintaining transparent communication and collaboration with team members and stakeholders.
• Proven work experience as a Marketing Manager, Coordinator, or similar role, demonstrating hands-on experience in developing and executing successful marketing strategies.
• Hands-on experience with HubSpot, LinkedIn Ads, and other marketing tools.
• Familiarity with Customer Relationship Management (CRM) and Content Management System (CMS) software, preferably with experience using HubSpot.
• Must be comfortable with both strategy and execution, particularly in building and scaling marketing platforms.
• Ability to work closely with the sales team to align marketing and sales efforts.
• Knowledge of traditional and digital marketing tools, with expertise in research methods using data analytics software.
• Experience with SEO/SEM campaigns, including keyword research, optimization, and performance analysis.
• Solid computer skills, including proficiency in Google Suite, web analytics, and Google Analytics, and Google AdWords.
• Experience working in the staffing industry is a plus, but not a requirement.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to elevate brand visibility, generate leads, and drive revenue growth in alignment with company goals.
• Focus on building and optimizing HubSpot for marketing automation and CRM needs.
• Lead and mentor the marketing team, fostering a collaborative and results-driven culture that encourages innovation and excellence.
• Conduct in-depth research and analysis of consumer behavior, market trends, and competitive landscape to inform marketing strategies and campaigns.
• Direct involvement in awareness activities such as content creation, social media management, advertising, and lead generation campaigns.
• Collaborate with third-party agencies to oversee, approve, and deploy successful marketing campaigns across various channels, ensuring alignment with brand identity and messaging.
• Experiment with a variety of organic and paid acquisition channels, including content creation, pay-per-click campaigns, social media, lead generation campaigns, and copywriting, to optimize marketing performance.
• Manage and monitor the marketing budget on a quarterly and annual basis, optimizing resource allocation to maximize ROI and achieve strategic objectives.
• Prepare and present quarterly and annual reports to the executive team, providing insights on marketing performance, trends, and opportunities for improvement.
• Analyze consumer behavior and campaign metrics to refine email and advertising strategies, driving continuous improvement and optimization.
• Identify and analyze competitors, leveraging insights to inform strategic decisions and maintain a competitive edge in the market.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms
• Did we mention it's REMOTE?!!

One of our core values at Zipdev is "Be authentic." that's why we encourage you to answer the application form in your own words; we are interested in getting to know you, not a digital assistant!