Marketing Project Coordinator

Position Summary:

The Marketing Project Coordinator will be responsible for ensuring the successful implementation of marketing campaigns by owning and directing the end-to-end execution of projects accurately and within the defined timeline. The Marketing Project Coordinator’s facilitation and execution of projects, collaboration with partners, and execution of shared corporate initiatives directly contributes to meeting the stated business goals and/or revenue projections.

The Marketing Project Coordinator will collaborate with internal teams and external partners to ensure high-quality, consistent delivery across marketing campaign execution and analytics collection/reporting.

Essential Job Functions:

Manage Marketing Campaigns – Identify, develop and execute digital and direct response marketing campaigns for assigned clients/partners, as defined on all assigned Marketing Plans. Using defined processes, marketing technology platforms, a deep understanding of historical campaign results, familiarity with our products and current marketing materials, and utilizing strong relationships with our external partners and internal team, campaigns should be executed accurately and within the defined timeline.

Analyze Results to Recommend Strategy – Assist in the analysis of historical marketing results data to recommend creative and segmentation marketing strategies to meet or exceed revenue projections. Utilizing basic statistics principles, the Marketing Project Coordinator will determine appropriate testing quantity and package configuration for statistically valid creative testing.

Support Partner Relationships – Support the Business Development team in their effort to maintain positive and cohesive partner relationships by providing marketing reports as requested and through being professional and responding timely when communicating with external partners. The Marketing Project Coordinator will be responsible for communicating with partners in order to gain their approval on marketing campaigns and will be required to provide marketing strategy information and marketing campaign results to the Business Development team and/or to an external partner directly.

Education/Certification: Bachelor’s degree or equivalent experience.

Required Experience: Minimum one year of marketing experience applying direct response principles and methodologies. Minimum one year of project management or project team experience.

Required Knowledge: Knowledge of administrative and clerical procedures, including and intermediate level of proficiency in MS Office (Word, Excel, PowerPoint, Outlook).

Knowledge of direct mail methodologies.

Knowledge of marketing principles and practices.

Knowledge of project management.

Skills/Abilities: Ability to evaluate campaign results and identify opportunities

Exceptional communication and organizational skills

Ability to recognize their work’s impact on company goals

Passion for optimizing conversion via test and learn