Remote Director of Regional Marketing | WFH

Job Overview

We are seeking a dynamic and experienced Regional Marketing Director to lead our marketing strategies across diverse domestic markets. In this pivotal role, you will be responsible for aligning regional marketing efforts with our brand’s strategic objectives and overall business goals. As a leader of a remote team of regional marketing professionals, you will guide the implementation of innovative campaigns and programs aimed at enhancing brand visibility, driving sales, and increasing customer engagement.

Key Responsibilities

• Spearhead the formulation and execution of regional marketing strategies that resonate with national marketing goals and brand principles.
• Drive the development and implementation of localized marketing campaigns, partnerships, and promotions to increase sales and customer traffic.
• Collaborate closely with the VP of Brand to refine partnership strategies and activate earned media opportunities.
• Assess regional market trends and adapt marketing plans to capitalize on changing business conditions and emerging opportunities.
• Coordinate with internal teams to ensure cohesive marketing programs across multiple channels, including social media, PR, email, and digital advertising.
• Direct marketing strategies for new store openings in partnership with operations, training, and real estate teams.
• Create local marketing tactics, training modules, and measurement tools to boost awareness, consideration, traffic, and sales.
  
  

Required Skills

• Proven ability to design and implement comprehensive regional marketing strategies that align with business objectives.
• Strong leadership and team management skills, capable of inspiring and driving performance in a remote setting.
• Demonstrated success in cross-functional collaboration with various departments.
• Exceptional analytical skills with a focus on leveraging market data and ROI for informed decision-making.
• Profound understanding of brand management principles, with the capability to localize national campaigns for regional relevance.
• Superior verbal and written communication skills, adept at influencing and presenting to senior leadership and external partners.
  
  

Qualifications

• A Bachelor's Degree in Marketing, Business, or a related field; an MBA is preferred.
• A minimum of 7 years of marketing experience, including 3-5 years in a leadership or director-level role.
• Extensive experience managing multi-regional or national marketing campaigns within a consumer-driven industry, preferably in food and beverage or retail.
  
  

Career Growth Opportunities

Joining our company offers significant opportunities for professional development and career advancement. You will work in an environment that fosters innovation and creativity, allowing you to enhance your skills and grow your network within the industry.

Company Culture and Values

Our company is committed to a culture of excellence that began with a simple hot dog cart in New York City. We value high-quality food and exceptional hospitality, and we believe in standing for something good. We are expanding across the U.S. and globally, inviting passionate individuals to be part of our journey.

Compensation And Benefits

• Competitive salary range: \(118,595.00 - \)151,245.00
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with company matching
• Generous vacation and paid time off policy
• Flexible working arrangements
• Opportunities for continuous learning and professional growth
  
  

Our company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military, and veteran status. We will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws.

Employment Type: Full-Time