Senior Solutions Marketing Manager, Enterprise Verticals

The Senior Solutions Marketing Manager in Radware's Global Portfolio Marketing team plays a pivotal role in shaping the company's strategic marketing initiatives. This individual is responsible for developing and executing marketing strategies for enterprise vertical marketing that effectively communicate the value proposition of Radware’s security solutions to these verticals.

Successful candidates will own thought leadership and vertical solutions content program for Radware’s top enterprise verticals (financial services, healthcare, etc), act as a subject matter expert on Radware’s solutions for key verticals and represent Radware in front of customers (sales support), media, industry events and more.

Primary Responsibilities:

The Senior Solutions Marketing Manager must possess a deep understanding of cybersecurity products, and the challenges customers face in this domain. They also need to understand enterprise verticals and the challenges they are facing.

They are tasked with crafting compelling narratives that resonate with business audiences, highlighting the benefits and differentiators of the company's offerings.

• Understanding industry trends for top enterprise verticals, customer needs, and the competitive landscape, which informs the creation of targeted marketing plans.
• Creating sales enablement materials for top enterprise verticals such as brochures, datasheets, case studies, and whitepapers, as well as digital content like blog posts, webinars, and social media campaigns.
• Educate Radware sales and channel partners about industry challenges per vertical and how Radware’s solutions address and provide value.
• Develop strategic thought leadership themes and messages for the portfolio globally. Produce content and marketing kits for each theme, and drive outreach activities in tandem with marketing teams.
• Represent Radware at relevant tradeshows/events. Apply to speaking opportunities and act as an industry security SME.
• Support and engage with sales teams, especially the NA team, on customer and partner engagements to present Radware’s overall solutions and thought leadership topics.

Skills & Qualifications:

• 4+ years' experience in product marketing or product management w/marketing responsibilities.
• 4+ years' experience working with/for financial services and/or healthcare verticals. Deep understand of the vertical’s challenges, needs and opportunities.
• 4+ years' experience in application or network security.
• Excellent writer and public speaker with proven record and attention to detail.
• Excellent communication and interpersonal skills, with the ability to work effectively in cross-functional teams.
• Strong project Management skills are essential, as the role requires overseeing multiple initiatives simultaneously, often within tight deadlines.
• Passionate about technology and ability to understand it.
• Familiar with product marketing tactics (e.g., integrated marketing campaigns) and understanding of various marketing functions.
• BSc/BA Computer Science, Marketing, or equivalent.

Advantages:

• Technical background, MBA are advantages.
• Familiarity with AI tools related to product marketing work.
• Certifications in Information Security such as CISSP or CISM.

Location & Logistics:

• Position is based in USA and includes traveling and working across different time-zones.