Product Marketing Manager at INDG | Grip

We are currently looking for a dynamic and strategic Product Marketing Manager to join our Marketing team! As the first Product Marketer at INDG | Grip, you’ll get to build an entire function from the ground up. You’ll work closely with every GTM function, lay a solid product marketing foundation, and bring our product to market. What is special about this role, is that it combines the responsibilities for two different companies: INDG, a CGI services company and Grip, a SaaS solution.

What is INDG?

Several of the largest consumer product brands in the world (Yamaha, Hugo Boss, Adidas, Honda, Electrolux) are trusting INDG for large-scale content production based on computer-generated imagery. Specializing in high-quality, scalable content for entire product portfolios, INDG’s approach revolves around the creation of digital twins for each product. From images and videos to real-time models, these digital twins are essential in streamlining the design process and bolstering presence across e-commerce platforms and marketing campaigns, thereby elevating the customer experience.

What’s Grip?

With the help of Grip companies such as L'Oréal, Coca-Cola and Beiersdorf are automating content production for their entire business. Grip moves classic media creation efforts into the cloud, effectively virtualizing production. The software solution Grip takes care of generating high-quality visuals, at scale, on-demand and based on data. Brand styles, as well as product look and feel are codified, which ensures an entirely consistent, always on-brand output, no matter who (or what) requests it.

What will you be doing?

• Product positioning and messaging: Develop unique positioning, value propositions, and messaging that align with each of our buyer personas
• Product launches: Introduce new features, releases, and integrations with launch plans designed to capture and maintain the interest of our target audience
• Competitive intelligence: Keep abreast of the competitive landscape and train the GTM team to effectively position our product
• Sales enablement: Create internal content, documentation, and training materials to ensure the Sales team is thoroughly prepared for any potential questions from buyers
• Content creation: Produce engaging, easy-to-understand, and inspiring product-focused content for each launch, including landing pages, blog posts, and webinars, to educate our audience
• Cross-functional partnerships: Foster strong working relationships across Product, Vertical Leads, Customer Success, and Sales teams