Product Marketing Specialist Rotterdam MAX EUR60K NO VISA

Job Title: Product Marketing Specialist

Our client, a global market leader in geographic information system (GIS) software, location intelligence, and mapping, is seeking a Product Marketing Specialist for their Rotterdam, Zuid-Holland location.

About Our Client

With a legacy dating back to 1969, our client is driven by the mission of using science and technology to build a sustainable world. They believe that the planet's most significant challenges, such as climate change, sustainability, and economic inequality, are all interrelated and inherently geographic. By providing modern GIS technology, our client enables organizations to make smarter decisions to manage the world effectively, contributing to building a better, more sustainable future.

Job Description

As a Product Marketing Specialist, you'll lead the positioning of our client's products and services within diverse markets. You'll work closely with colleagues across Product, Sales, Marketing, and Communication departments to create a comprehensive product marketing strategy. This strategy then needs to be translated into a well-rounded marketing plan which you'll spearhead.

In this role, you'll effectively communicate technical features as customer value propositions and be a bridge between Product Management and Product Marketing. You'll organize events, design marketing campaigns, lead online marketing efforts, and launch new products while upholding the brand's image. You'll also identify new market opportunities for our client.

Key Responsibilities

- Positioning our products and services in the market

- Developing and executing the product marketing strategy

- Generating leads through campaigns

- Advising on potential product/market combinations through market research

- Organizing and evaluating events for existing customers

- Overseeing product communication

Skills Required

Must: Dutch, B2B/IT, Bachelor's Degree

Preferred: Commercial mindset

What You Get

You will work three days at the office and two days from home, with 37 vacation days per year.

The Team

You'll be part of a dynamic team fluent in Dutch.

Job Responsibilities

- Organizing events

- Creating marketing campaigns

- Conducting online marketing activities

- Launching new products

- Developing a product marketing strategy

Career Path

Our client offers progression opportunities within the organization.

Company Culture

Our client is committed to creating an inclusive, collaborative workplace with over 5,000 employees from 73 countries. The team finds motivation in knowing that their work aids organizations worldwide using GIS and a geographic approach to solve challenging problems, contributing to sustainability, equity and social justice, and humanitarian aid.