Head of Pricing & Packaging

Overview: As the Head of Pricing & Packaging, you will be responsible for developing and executing pricing strategies and packaging solutions that maximize revenue, enhance market competitiveness, and drive customer acquisition and retention. This role requires a deep understanding of market dynamics, customer needs, and competitive positioning within the cybersecurity industry.

Key Responsibilities:

• Strategic Pricing Development:
• Develop and implement comprehensive pricing strategies that align with Axonius’s business objectives and market positioning.
• Analyze market trends, customer needs, and competitor pricing to inform pricing decisions and adjustments.
• Conduct regular pricing reviews and adjustments based on performance metrics, market changes, and feedback.
• Packaging & Product Offering:
• Design and optimize packaging strategies that effectively convey the value proposition of Axonius’s solutions to different customer segments.
• Collaborate with Product Management and Marketing teams to ensure packaging aligns with product features, benefits, and target markets.
• Develop pricing models and tiered packaging structures that support enterprise and SMB customer segments, and specific industry verticals 
• Market Research & Analysis:
• Lead market research initiatives to gather insights on customer preferences, competitive pricing, and industry trends.
• Utilize data-driven approaches to assess the effectiveness of pricing strategies and make data-backed recommendations.
• Conduct pricing research via customer and 3rd party surveys, customer and prospect interviews, and internal data analysis

• Cross-Functional Collaboration:
• Work closely with Sales, Finance, Product Management, and Marketing teams to ensure alignment on pricing and packaging strategies.
• Provide guidance and support to the Sales team on pricing negotiations, discounting strategies, and value communication.
• Revenue Growth & Profitability:
• Identify opportunities for revenue growth through pricing optimization and innovative packaging solutions.
• Monitor and analyze the impact of pricing changes on sales performance, profitability, and customer satisfaction.
• Communication & Training:
• Develop and deliver training materials to internal teams on pricing strategies, packaging changes, and value propositions.
• Communicate pricing updates and strategies clearly to ensure consistent understanding and execution across the organization.

Qualifications:

• Experience: Seasoned B2B SaaS product marketer, including a minimum of 7-10 years of experience in pricing, packaging, or related roles within the technology or cybersecurity industry. Proven track record of developing and implementing successful pricing strategies. This person will be first-in-role for pricing and packaging with the Product Marketing organization, and must effectively partner with leaders across the business at all levels, including C-Suite. 
• Skills:
• Strong analytical skills with the ability to interpret complex data and make informed decisions.
• Excellent communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.
• In-depth understanding of market dynamics, customer segmentation, and competitive analysis in the cybersecurity space.
• Experience with pricing software and tools is a plus.
• Attributes:
• Strategic thinker with a keen eye for detail and a proactive approach to problem-solving.
• Ability to thrive in a fast-paced, high-growth startup environment.
• Passion for cybersecurity and a deep understanding of industry trends and challenges.

What We Offer:

• Competitive salary and equity options.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Flexible work arrangements, including remote work opportunities.
• A dynamic and inclusive work environment with opportunities for professional growth and development.

If you’re a forward-thinking pricing and packaging professional with a passion for cybersecurity, we’d love to hear from you. Apply now to join the Axonius team and help us shape the future of cybersecurity asset management!

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