Overview:
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
How you can make a difference
Reporting to the Director, Consumer Marketing, this role will develop and execute marketing campaigns to drive breakthrough awareness and demand for HealthEquity’s consumer directed benefit products. The role will work with a broad cross-functional team to test and learn new approaches to deliver measurable results using an omni channel approach including digital marketing and other channels.
The ideal candidate will be an execution machine, team-oriented, comfortable communicating across many audiences, and able to project manage multiple campaigns within a fast-paced environment. You’ll be responsible for developing new campaign ideas, testing and experimenting with channels and approaches, tracking/reporting results, and optimizing to meet defined performance metrics. You’ll support both member expansion and retention activities with an eye toward improving benefit literacy and increasing account lifetime value. We’re looking for someone with a demonstrated history of successful campaign experimentation.
What you’ll be doing
- Strategic Innovation: Implement a test and learn discipline across all touchpoints to learn, refine and scale innovative initiatives that generate top performance against business goals.
- Campaign Management: Develop and execute B2C campaigns and go-to-market strategies to increase member activation and engagement across HealthEquity’s products. Includes managing end to end campaign activities, external agency relationships, and internal resources to ensure optimal deployment of creative resources and channels.
- Enablement: Provide internal member engagement expertise to client-facing teams through ongoing enablement and training.
- Measurement: Partner with analytics support to build reporting mechanisms. Monitor and own success metrics and deploy real-time interventions as needed. Ability to meet specific KPIs to advance success.
- Efficiency: Lead strategic initiatives focused on operational excellence at scale.
What you will need to be successful
- Customer-first orientation and a burning desire to make a positive impact in the lives of our members
- Bachelor’s degree in marketing, business, or other related field
- 6+ years of experience in a related Marketing or campaign management role
- Strong understanding of demand generation, lifecycle marketing, nurture best practices, customer advocacy, and campaign creation
- Strong competency in digital marketing trends and best practices
- Consumer directed benefits, healthcare, or financial services industry experience is strongly preferred.
- Excellent communicator - experience influencing senior stakeholders
- Data and analytical skills - using and interpreting consumer data to quantify and improve marketing results
- Project management skills - create, execute, measure, and adjust plans as needed.
- You love being part of a highly energized team
#LI-Remote
This is a remote position.
Salary Range:
$96500.00 To $149000.00 / year
Benefits & Perks:
The compensation range describes the typical minimum or maximum base pay range for this position. The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Adventure accounts
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
Come be your authentic self:
Why work for HealthEquity
HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.
Come be your authentic self
HealthEquity, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.
HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.
