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Caper Marketing Manager (Contract)

Remote: 
Full Remote
Contract: 
Freelance
Experience: 
Mid-level (2-5 years)
Work from: 
United States

Offer summary

Qualifications:

Bachelor's Degree preferred, 4+ years of experience in retail marketing, Experience executing in-store marketing campaigns, Strong project management skills, Critical thinking and growth mindset.

Key responsabilities:

  • Own marketing strategy for Caper Carts
  • Manage existing retailer marketing relationships
  • Collaborate with cross-functional teams
  • Lead marketing efforts for customer retention
  • Support go-to-market launch activities
Instacart logo
Instacart Information Technology & Services Large https://www.instacart.com/
1001 - 5000 Employees
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,200 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.
See more Instacart offers

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

We’re looking for a Contract Marketing Manager who will own the marketing strategy and execution for in market Caper Carts. This person will collaborate closely with the Ops, Finance, Product and BD teams to ensure Caper Carts are successful in market post launch. 

 

As a member of the Caper marketing team, you’ll be responsible for developing in store campaign strategies that drive customer retention and loyalty. This is a remote-based contractor role that will report to Caper’s lead Marketing Manager. 

 

About the Role

This is an exciting opportunity to shape the future of Instacart with one of its most cutting edge products - The Caper Cart. This person will manage all existing retailer marketing relationships and assist with new launches.

About the Job 

  • Serve as the one main point of marketing contact for existing retailers with Caper Carts on ongoing store management and optimizing marketing workflows. Partner with operations and customer success teams to execute ongoing marketing plans and measure success.
  • Own the marketing strategy for usage retention and churn mitigation at existing retailers. Collaborate with Director and Senior Managers to develop and refine strategic approaches, ensuring alignment with overarching business objectives for ongoing campaigns and ad-hoc marketing needs.
  • Support Sr Marketing Manager on Go-to-market launches conducting store walks, creating marketing packages, and coordinating with vendors and teams to ensure seamless deployments.
  • Create expansion playbooks and work with the Operations team to ensure smooth execution of new initiatives and seamless integration across all retail locations.
  • Gather Data, Formulate Insights, and Articulate Strategic Opportunities to develop marketing strategies that drive customer retention and business growth.
  • Partner with cross-functional teams to foster strong relationships and ensure alignment on project objectives and deliverables.

 

About You

Minimum Qualifications

  • Bachelor's Degree preferred
  • 4+ years of experience with in-store/retailer marketing
  • Experience executing marketing campaigns in store
  • Excellent written and verbal communication skills; ability to interact at senior levels of the organization
  • Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
  • Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes
  • Critical thinker with a growth mindset. 

Preferred Qualifications

  • Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
  • Previous experience with fast paced, retailer environments.
  • Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments
  • Basic photoshop skills preferred

#LI-Remote

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Information Technology & Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Customer RetentionCustomer InsightsProject ManagementAdobe PhotoshopShopper MarketingCampaign ManagementProfitable GrowthMarketing StrategiesData Analysis

Other Skills

  • Relationship Building
  • Collaboration
  • Critical Thinking
  • Verbal Communication Skills
Are you interested?

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