Through education, people can transform their lives and reach career goals. learndirect has been empowering individuals to reach the height of their potential for many years, with a forward-thinking digital approach.
As the UK’s leading online learning provider, we have helped millions of learners gain qualifications that have led to exciting careers. Our work is to empower, inspire, and transform lives through flexible education made accessible to all.
From Access to Higher Education Diplomas and GCSEs to animal courses and accredited dental nursing qualifications, we offer education to individuals from all backgrounds and at any stage of their life and career.
Through partnerships with industry-leading providers in multiple sectors, learndirect has helped more than 4.5 million learners get the qualifications they need. With rapid expansion well underway, you could become a part of the online solution to educational needs.
The role is responsible for generating, maintaining and developing revenue growth in our Health and Safety faculty business, via our ClickHSE LMS product. The role is pivotal in ensuring our ambitious growth targets are achieved by building, maintaining and growing strong and positive relationships with both new and existing business customers. The Commercial Director role will be hands-on and will work with customers of all sizes from SME to Enterprise to maximise across a diverse range of sectors to ensure both revenue growth and account longevity.
Key Responsibilities And Accountabilities
You will be responsible for designing, developing, implementing, and managing our data model and reporting suite.
Key Responsibilities
Operational Oversight:
- Own the Go To Market strategy, plan and spend ensuring we have high quality leads.
- Drive marketing campaigns, implementing the HSC business strategy for growth.
- Optimise the marketing spend to ensure the spend is delivering quality growth.
- Increase the renewal rate of existing customers by implementing a renewal strategy that secures customers through exceptional service.
- Drive new business growth through your own contribution, the team contribution and through innovative and creative marketing strategies.
- Oversee the day-to-day sales operations of the HSC faculty ensuring inbound and outbound conversion goals and revenue targets are met.
- Ensure the efficient handling of all customer enquiries in the funnel.
- Create, monitor, manage and optimise pipeline and conversion rates to ensure sales targets are met.
Leadership And Management
- Build, mentor, and develop a high-performing B2B sales team, starting with one direct report.
- Grow the team supporting new joiners and ensuring we have sufficient bandwidth to deliver the business growth strategy.
- Set KPIs and performance metrics and give regular feedback on individuals performance.
- Lead by example and foster a strong sales focussed environment.
Continuous Improvement
- Drive product innovation, delivering a product roadmap that delivers industry-leading products driven by customer demand.
- Establish a pipeline of product improvements that will cement existing customers and drives demand from new customers.
- Identify and implement process improvements to streamline the HSC faculty operations.
- Utilise third party platforms, automation and innovation to enhance product efficiency and effectiveness.
- Collaborate with other departments to address and resolve systemic issues to resolve root cause issues.
Customer Experience
- Use a consultative approach to maximise account revenue potential through all stages of funnel.
- Champion a customer-centric culture throughout the faculty and wider business.
- Ensure consistent and high-quality customer interactions across all touchpoints.
- Develop programs to enhance customer onboarding, growth, engagement and long term account retention.
Reporting And Analysis
- Prepare, maintain and present accurate reports and forecasts on financial performance of the HSC faculty to help inform and direct future business decisions.
- Analyse data to identify opportunities for cross-sell and upsell of products and services.
- Develop customer action plans and product roadmaps based on data insights and track progress against goals.
What We Are Looking For In You
- Proven experience in a senior B2B consultative sales management role
- Experience in a B2B eLearning environment.
- Proven track record in delivery of £1m ARR growth.
- Proven experience in managing P&L.
- Strong leadership skills.
- Excellent communication, negotiation and interpersonal abilities.
- Proficient in SaaS software sales and CRM systems.
- Analytical mindset with the ability to provide accurate financial forecasts and interpret data/metrics.
- Customer-focused with a commitment to delivering exceptional service.
- Degree level educated or relevant equivalent business experience.
- Strong problem-solving skills and a proactive approach to addressing challenges.
Why work with Us?
- Complete a funded course of your choice after your probation period
- Excellent holiday allowance plus bank holidays – to include one extra day’s holiday for your birthday / appreciation day
- £50 Amazon thank you Voucher for your birthday
- Company pension scheme
- Refer a friend scheme
- Inclusive culture and positive working environment
- Staff social events
The salary range for this role is £60,000 to £70,000 per annum, with additional on target earnings subject to hitting KPIs/targets.
We are an equal opportunity employer, always looking for the right talent based on merit for every position. learndirect believes passionately in including all employees equally in the learndirect culture and mission. We actively encourage diversity of thought and champion our talented individuals.
Proposition: Empowering people to reach their potential
Our Mission: Removing barriers (time, tech, cost) to enable a ‘learning lifestyle’.
Our Vision: To create the modern approach to learning
Our Values: Working with PACE we strive to be:
Passionate “We show pride, enthusiasm, and dedication in everything that we do, for our learners, our customers, ourselves, and each other”.
Agile “We positively embrace and respond quickly to change through a flexible, proactive workforce that seizes opportunities”.
Courageous “We challenge the norm, creating continuous business improvement and opportunities through entrepreneurial thinking balanced with a sound commercial approach”.
Empowering “We trust and inspire people to do their best and believe in themselves. We are open to a diversity of ideas, approaches, and points of view”.
