Marketing Coordinator

Global University Systems (GUS) is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions– whether on campus in Europe, North America, or even in their own home – they’re joining a network of 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.

Position:

This position will report directly to Marketing Manager and Head of Marketing & Communications. The successful candidate for this role will be responsible for executing social media strategies and campaigns, communicating with students, creating content for social media, organizing events and producing video and photo content. Marketing Coordinator will also collaborate with key players on the Marketing & Communications team and other departments to assist with various projects and campaigns as needed.

Job Responsibilities:

• Support the marketing department by creating and scheduling social media content. Maintaining and updating social media calendar
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Plan and manage various online and on-campus events
• Create photo and video content as needed
• Manage and oversea media release forms
• Manage and coordinate filming schedules. Work with 3rd party videographers and photographers.
• Discover any current marketing and social media trends that may be applicable. Ensure maximum effectiveness by staying up-to-date with any changes on all social platforms.
• Execute social media strategy on all platforms
• Create engaging content in text, image, and video format. Collaborate with designers and copywriters on creating informative, attractive content
• Measure all social media traffic. Define social media KPIs
• Collaborate with other teams and stakeholders
• Facilitate conversations online with students, respond to comments daily, build and maintain an online community
• Report on online feedback and reviews from students
• Create an optimal schedule for posting, considering both customer engagement metrics as well as web traffic
• Oversee the layout of all social media accounts
• Suggest ways to optimize content and attract prospective students
• Measure campaign success
• Use social media marketing tools to improve efficiency and manage all accounts effectively
• Work closely with current students and alumni on content creation
  
  

Requirements:

• Bachelor’s degree in marketing, or similar
• Past work experience as a marketing coordinator or similar role
• Must be Spanish speaking
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Excellent English writing and communication skills
• Proficiency in full Microsoft Office suite
• Must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines
• Working knowledge of design and email software
• Knowledge and expertise with multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube
• Ability to deliver creative text, image, and video content
• Familiar with marketing channels and online marketing strategies
• Ability to grasp future digital technology trends and act on them proactively
• Strong attention to detail
  
  

Other information:

Please note this position is only available on our Consultancy Agreement.

We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.

We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. Please share your CV in English. We wish you every success.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.