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Principal Product Marketing Manager, Growth

Remote: 
Full Remote
Contract: 
Experience: 
Mid-level (2-5 years)
Work from: 
Kentucky (USA), United States

Offer summary

Qualifications:

4+ years of product marketing experience, Strong technical understanding of APIs and microservices, Experience in enterprise SaaS or developer platforms.

Key responsabilities:

  • Lead development of product-led growth strategy
  • Create content to enhance buyer's journey
  • Collaborate with sales on PLG strategies
  • Develop marketing materials for high-velocity sales
Apollo GraphQL logo
Apollo GraphQL Scaleup https://www.apollographql.com/
51 - 200 Employees
See more Apollo GraphQL offers

Job description

Are you an experienced Product Marketing Manager excited to lead product-led growth strategies and develop content that supports a high-velocity sales model? Do you have a solid technical understanding of distributed architectures, microservices, and APIs? If so, read on!

Apollo GraphQL is revolutionizing how software teams build and scale applications. Our technology enables seamless connections between front-end applications and back-end data sources, and we’re focused on driving product-led growth (PLG) and high-velocity sales.

As a Principal Product Marketing Manager at Apollo, you'll have a leading voice in our growth strategies. You’ll create compelling narratives that drive rapid conversion and enterprise engagement, working closely with the Product, Sales, and Demand Generation teams to influence product strategy and pipeline growth.


What You'll Do
  • Lead the development of a product-led growth strategy, including crafting messaging and positioning for PLG initiatives.
  • Create content that accelerates the buyer’s journey, including blogs, articles, customer stories, and sales-facing materials.
  • Collaborate with sales and demand generation teams to ensure alignment on PLG strategies and content distribution.
  • Develop marketing collateral that highlights Apollo’s offerings and supports high-velocity sales efforts.

  • Who You Are
  • You have 4+ years of product marketing experience, focusing on PLG strategies and high-velocity sales.
  • Strong technical understanding of distributed architectures, microservices, and APIs.
  • Proven ability to create content that drives engagement and conversion in fast-paced environments.
  • You’re passionate about developers and have experience in enterprise SaaS or developer platforms.
  • You thrive in a startup environment and excel in managing competing priorities.

  • Nice To Have
  • Experience in the API Gateway space.
  • Experience working within a high-velocity sales product.
  • At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process. In addition to the U.S. base salary range, we also provide equity and benefits.

    Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.

    Location: This is a remote position that can be done from anywhere in the United States or Canada.

    Equal Opportunity: Apollo is proud to be an equal opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.

    Privacy: California residents applying for positions at Apollo can see our privacy policy here.

    E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

    Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Other Skills

    • Collaboration

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