Senior Social Media Paid Ads Specialist

This is a remote position.

Job Title: Senior Social Media Paid Ads Specialist
Location: Remote (Preferably within a similar time zone to Australia)
Work Schedule: Mondays to Fridays, 9:00 AM to 5:00 PM, Sydney time, with one hour unpaid break

About Us:
The client is one of Australia’s most experienced social media advertising agencies. Our team of six operates remotely from the Philippines and at our office on the Central Coast of NSW, Australia. We specialize in connecting marketing to sales, delivering digital marketing strategies, social media advertising, organic content management, email marketing, Google Ads, and CRM services.

We take pride in our deep strategic approach, creating measurable business impacts for our clients through tailored social media strategies.

About the Role:
Are you ready to take your marketing career to the next level? As a Senior Social Media Paid Ads Specialist, you will join an award-winning team, working remotely while playing a critical role in shaping the future of our clients’ businesses through social media advertising. You’ll benefit from direct training from the founder and an existing Senior Social Media Specialist, developing your skills while leading the social media ad strategy and execution for our clients.

You will be responsible for building, optimizing, and reporting on paid social media campaigns across platforms like Facebook, Instagram, and LinkedIn. You’ll work closely with our creative and strategy teams, providing campaign performance insights and driving continuous improvements. With an Account Manager handling most client communications, your focus will be on delivering impactful advertising strategies.

Key Responsibilities:

• Develop and execute end-to-end paid advertising campaigns on Facebook, Instagram, and LinkedIn.
  

• Manage budgets ranging from small (minimum $1,500 AUD) to large (up to $50k+ AUD).
  

• Craft social media ad strategies that include targeting, messaging, campaign structure, and creative asset requirements.
  

• Write direct-response copy for ads, including visual assets, headlines, and body text.
  

• Optimize key performance indicators (KPIs) such as CPC, CPA, CPL, and ROAS.
  

• Collaborate with the Account Manager to produce and present clear, data-driven monthly performance reports.
  

• Ensure that all tasks are delivered to a high standard and meet deadlines.
  

• Regularly communicate with internal teams to provide updates, suggestions, and campaign insights.
  

• Contribute to a collaborative work environment, enhancing team productivity and knowledge-sharing.
  

About You:
We’re looking for a passionate and results-driven Senior Social Media Paid Ads Specialist with a strong focus on revenue-driven digital marketing. You’re experienced with Facebook and Instagram Ads, having created and managed high-performing campaigns. You enjoy working with data, analyzing campaign performance, and continually looking for ways to optimize results.

You should have:

• At least 3 years of experience managing paid social media campaigns, ideally within an agency setting.
  

• Expertise in creating and managing paid ad strategies for eCommerce, sales funnels, and lead generation.
  

• A passion for social media marketing and a desire to continuously learn and improve.
  

• The ability to collaborate with cross-functional teams, contributing to a high-performance environment.
  

• A revenue-focused mindset with an eye for detail, creativity, and analytics.
  

Skills and Capabilities:

• Demonstrated expertise in social media advertising, particularly on Facebook, Instagram, and LinkedIn.
  

• Strong communication and time-management skills.
  

• Ability to give and receive feedback constructively.
  

• Strategic thinker with a problem-solving approach.
  

• Strong analytical skills and a growth mindset.
  

• Ability to work independently as well as part of a team.
  

Our Team Values:

• Self → others → all.
  

• Take initiative and deliver on commitments.
  

• Be solution-focused with proactive accountability.
  

• Maintain an open, respectful, and empathetic approach.
  

• Learn, innovate, and inspire.
  

• Foster a world-class client experience.