Social Media Manager

The Social Media Manager will be responsible for developing, implementing, and managing the social media strategy for the Deaf and Disabled Telecommunications Program (DDTP) to raise awareness, engage with target audiences, and support outreach and marketing efforts. This role requires a creative and strategic professional who can effectively communicate DDTP’s mission, services, and impact through various social media platforms. The Social Media Manager will work closely with the Marketing Director and Outreach Director to ensure consistent messaging and brand alignment across all digital channels.

Essential Functions

• Create and implement a comprehensive social media strategy to raise awareness of DDTP services, drive engagement, and support marketing and outreach goals.
• Develop engaging and accessible content (including text, images, video, and infographics) tailored to the needs of the deaf and disabled communities. Ensure content meets accessibility standards, such as captions for videos and screen reader compatibility.
• Oversee and manage all DDTP social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Ensure content is posted regularly and consistently to maximize engagement.
• Foster an online community by responding to comments, messages, and inquiries in a timely and respectful manner. Engage with followers to promote positive interactions and build relationships with key audience segments.
• Collaborate with the Marketing Director and Outreach Director to design, launch, and manage social media campaigns that support broader program initiatives and goals, including lead generation and community engagement.
• Monitor social media performance using analytics tools, track key performance indicators (KPIs), and prepare monthly reports on metrics such as engagement rates, follower growth, reach, and conversion rates. Use insights to refine the social media strategy.
• Ensure all social media content aligns with DDTP branding guidelines and messaging. Coordinate with internal teams to maintain consistent branding and voice across all platforms.
• Work closely with the Marketing and Outreach teams to align social media content with outreach activities, marketing campaigns, and program goals. Collaborate on cross-platform campaigns to maximize impact.
• Stay informed about the latest accessibility features and guidelines on social media platforms. Ensure that all content is accessible to individuals with disabilities, including captioned videos, alt text for images, and other assistive technology considerations.
• Stay updated on social media trends, best practices, and emerging platforms. Recommend new ways to engage with audiences and enhance DDTP’s digital presence.
• Identify and engage with influencers, advocates, and organizations within the deaf and disabled communities to amplify DDTP’s reach and messaging.
• Adhere to the Marketing and Outreach Service Contract deadlines and plans, ensuring compliance at all stages of the project.

Knowledge, Skills and Abilities

To perform the essential functions of this position successfully, an individual should demonstrate the following competencies: 

• Strong understanding of social media platforms and their respective audiences, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Experience in creating accessible content for social media, including knowledge of captioning, alt text, and other accessibility tools.
• Proven ability to create engaging, shareable content tailored to different audience segments.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling messages.
• Strong organizational and project management skills to manage multiple social media accounts and campaigns simultaneously.
• Experience using social media analytics tools to track performance and refine strategies based on data-driven insights.
• Passion for advocating for the needs of the deaf, deaf-blind, and disabled communities through effective digital communication.

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; or equivalent professional experience (preferred).
• A minimum of one (1) year of experience creating social media content.
• A minimum of one (1) year of professional experience supporting creative and social media content production, coordination, sales, advertising, customer service, public relations, or a similar field.
• Knowledge of social media trends, best practices, and emerging technologies.
• Ability to communicate effectively using American Sign Language (Preferred).