This is a remote position.
Job Overview:
As a Lead Generation and Appointment Setting Specialist, you will play a crucial role in driving our company's growth by identifying and engaging potential clients. Your primary responsibilities will include prospecting, cold calling, email outreach, LinkedIn networking, and managing inbound communications. You will utilize tools like Apollo and Sales Navigator to craft targeted search lists and develop customized pitches, demonstrating your analytical skills and business acumen.
Your role involves proactively reaching out to potential clients through cold calls and emails, tailoring your approach to various industry segments and using persuasive communication techniques. You will be responsible for creating and managing email campaigns, closely monitoring deliverability, and optimizing strategies based on performance data.
Job Description:
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Prospecting
- Utilize Apollo for crafting saved search lists based on different industry segments, showcasing strong analytical skills and business acumen to align strategies with business goals. Leverage Sales Navigator to pinpoint potential prospects, adopting a customized pitch approach per identified ideal customer profile, exemplifying sales copywriting expertise in crafting persuasive and effective written communications.
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Cold Calling
- Proactively conduct outbound calls to potential US clients to book appointments, showcasing excellent verbal communication and persuasion skills. Utilize provided call scripts and customize pitches to resonate with various industry segments, demonstrating adaptability and a strategic approach to engaging prospects. Maintain detailed records of call outcomes and continuously refine strategies based on feedback and results
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Email Outreach
- Develop and implement email sequences in Apollo, tailoring campaigns to various industry segments, demonstrating tech-savviness in utilizing relevant technology platforms and readiness to learn new software. Monitor email deliverability closely, using critical thinking to employ critical analysis for problem-solving and recommending intelligent optimizations.
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LinkedIn Networking and Social Selling
- Expand and nurture the company's designated LinkedIn profiles' network, establishing and nurturing business relationships through digital platforms, reflecting strong relationship building and social selling skills.
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Inbox Management
- Ensure prompt and appropriate responses to all email replies, categorizing leads based on their interest levels and intentions, highlighting organizational skills in managing multiple tasks effectively while maintaining a structured workflow.
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Administrative Duties
- Implement organizational protocols to streamline lead management, demonstrating adaptability in adjusting strategies promptly in response to market feedback and evolving business needs.
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Performance Tracking and Reporting
- Diligently log all activities and outputs, emphasizing accuracy and timeliness, showcasing problem-solving skills in analyzing complex issues and finding innovative solutions.
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Continuous Improvement -
Innovate and develop new email sequences in response to market feedback and business needs, leveraging analytical skills to dissect complex data sets and identify trends and areas for improvement.
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Collaboration and Teamwork -
Collaborate actively with different departments, fostering a cooperative environment while also taking the lead in initiatives and projects, showing a leadership mindset and a propensity for collaboration
