Senior Marketing Manager

Overview

We are looking for a dynamic and results-driven Senior Marketing Manager to lead our digital marketing initiatives and drive business growth. In this role, you will be responsible for developing and executing multi-channel marketing campaigns, optimising channels, and collaborating with cross-functional teams to achieve top-line revenue goals.

You will play a critical role in evolving our website, managing stakeholder relationships, and ensuring our marketing strategies are data-driven and aligned with business objectives. If you have a passion for digital marketing, a hands-on approach, and a track record of success in optimising lead generation and growing revenue, we’d love to hear from you.

Key Responsibilities

In this role, you will be responsible for the following:

• Design, execute and optimise digital marketing campaigns to drive profitability and growth.

• Oversee the creation of assets for digital touchpoints, ensuring consistency with brand guidelines and strategic goals.

• Develop strategies and execute plans to grow top-line revenue through digital marketing initiatives.

• Navigate and manage stakeholder relationships within a matrix organisational structure, ensuring alignment and collaboration across teams.

• Lead efforts to evolve and optimise the company’s website to improve user experience and engagement.

• Implement strategies to enhance lead capture and conversion rates across digital channels.

• Continuously test and experiment with new growth strategies to enhance marketing effectiveness and performance.

• Develop, coordinate, and execute marketing campaigns across multiple channels, ensuring messaging is cohesive and impactful.

• Measure, analyse, and report on the effectiveness of marketing campaigns and their impact on sales performance.

• Collaborate with the content team to run and optimise paid advertising initiatives on various platforms.

• Build a deep understanding of customer behaviour, competition, and industry trends to inform marketing strategy.

Requirements

We’re looking for someone with the skills and experience to excel in a fast-paced, dynamic environment:

• 7+ Years of Experience and a proven track record in marketing with significant experience managing digital marketing initiatives.

• Expertise in managing and influencing stakeholders in corporate and matrixed organisations.

• Strong proficiency in managing marketing campaigns across various distribution channels and platforms.

• Strong data-driven decision-making skills, with the ability to interpret data and optimise marketing strategies accordingly.

• Hands-on, proactive approach with a knack for creative problem-solving and experimentation.

• Expertise in SEO, digital campaigns, and optimisation strategies.

• Proficient in managing and utilising databases to enhance marketing performance.

• Ability to think both creatively and strategically to develop innovative marketing solutions.

• Fluency in English, both written and verbal, is essential.

• Previous experience in B2B marketing is required.

What We Offer

Here's what we offer to support your growth, well-being, and success at Full Fabric:

• Competitive Salary: We understand the value of top talent and are committed to offering market-leading compensation packages that reflect the expertise and value our team members bring to our company.

• Remote Flexibility: Embrace the future of work with our fully remote working option and experience the benefits of remote work. At Full Fabric, we support your choice to work from a dedicated home environment, ensuring a healthy work-life balance while maintaining a productive and professional workspace.

• Comprehensive Health Insurance: Your well-being is our priority. That's why we offer comprehensive health insurance to all our team members, ensuring you are protected and have access to the best healthcare options.

• Home Office Budget: We’re committed to helping you create a comfortable and productive workspace at home. We provide a dedicated budget to support you in setting up your home office, ensuring you have everything you need to succeed and perform at your best.

• Professional Growth: At Full Fabric, we're committed to your professional development. You'll have opportunities to attend industry conferences, participate in training programs, and access a wealth of resources to help you grow in your career and stay ahead in the field.

• A Culture of Excellence and Innovation: Join a team of forward-thinking professionals who are passionate about making a difference in software and education. Our culture fosters innovation, encourages collaboration, and supports your ideas to improve and expand our impact.

• Making a Difference: Your work at Full Fabric will be more than just a job. It will contribute to transforming the educational landscape, making high-quality education more accessible and impactful through technology.

If you feel you’re the right fit for this role we’d love to hear from you.

Note: At Full Fabric, we are committed to providing a positive and respectful interview experience for all candidates. While we strive to offer personalised feedback, the volume of applications makes this impossible. Rest assured, each application is reviewed with care, and we truly appreciate your interest in joining our team and contributing to the future of educational technology.