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Lifecycle Marketing Senior Lead

Remote:

Hybrid

Contract:

Full time

Salary:

86 - 192K yearly

Experience:

Senior (5-10 years)

Work from:

Tallinn (EE)

Offer summary

Qualifications:

Excellent communication and copywriting skills, Extensive experience in A/B testing, Experience with lifecycle vertical strategies, Data-driven and customer-centric approach, Technical understanding of lifecycle automation.

Key responsabilities:

Set up and analyze communications and A/B tests.
Drive improvements in lifecycle communications across verticals.
Co-manage automated messages with Lifecycle Marketing Specialists.
Provide consultation on business frameworks and best practices.
Build relations with stakeholders in various departments.

Bolt Fintech: Finance + Technology Unicorn https://bolt.eu/

1001 - 5000 Employees

HQ: Tallinn

See more Bolt offers

Job description

Your missions

<gh-intro>
<text>

We’re looking for a Lifecycle Marketing Senior Lead to join our Marketing department.

</text>
</gh-intro>

<gh-about-us>
<title>About us</title>

<text>

With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

</text>

</gh-about-us>

<gh-role-detail>

<title>About the role</title>

<text>

<gh-intro>
<text>

The Lifecycle Marketing Senior Lead will be responsible for supporting the Director of Lifecycle Marketing & other team members in efforts to increase acquisition, activation & retention of our users & partners cross-vertically with efficient communications. The focus will primarily be on testing & automation of in-apps (banners, modals, tiles etc) & supporting teams cross-vertically with proper business frameworks, best practices & consultation.

</text>

</gh-intro>

<gh-about-us>
<title>About us</title>

<text>

Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!

</text>

</gh-about-us>

<gh-role-detail>

<title>About the role</title>

<text>

As a Lifecycle Marketing Senior Lead, you will be supporting the Director of Lifecycle Marketing and other team members in efforts to increase acquisition, activation & retention of our users & partners cross-vertically with efficient communications. The focus will primarily be on testing & automation of in-apps (banners, modals, tiles etc) & supporting teams cross-vertically with proper business frameworks, best practices & consultation.

You will also be responsible to provide expert guidance, monitor campaign performance, and recommend solutions for complex campaign setups.

This role is a good fit for someone with strong communication skills, analytical mindset and who has worked with lifecycle communications.

</text>
</gh-role-detail>

<gh-responsibilities>

<title>Main tasks and responsibilities:</title>

<point>Set up and analyze communications, A/B tests and make data-driven decisions based on the results.</point>
<point>Have a vision and drive to take the lifecycle communications to a new level cross-vertically using your extensive knowledge from initiatives run.</point>
<point>With the help of Lifecycle Marketing Specialists of the respective vertical, co-manage automated cross-pollination messages in more than 50 countries for optimal performance.</point>
<point>Support teams cross-vertically with proper business frameworks, best practices & consultation.</point>
<point>Set the foundation for missing playbooks, update the existing ones.</point>
<point>Help the Director of Lifecycle with efficient strategy cross-vertically in order to maximise ROI.</point>
<point>Build strong stakeholder relationships with Head of vertical marketing, product and strategy counterparts.</point>

</bulletpoints>
</gh-responsibilities>

<gh-requirements>

<title>About you:</title>

<point>You have excellent communication skills, copywriting skills & experience in stakeholder management.</point>
<point>You have extensive experience in AB testing & impact analysis.</point>
<point>You have experience with lifecycle vertical strategies in the marketplace context.</point>
<point>You have a data-driven and customer-centric approach to tracking and analysing campaign results.</point>
<point>You have an excellent technical understanding of lifecycle automation needs.</point>
<point>You have a great knowledge of customer engagement and mass communication tools.</point>

</bulletpoints>
<text>

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
</text>
</gh-requirements>

<gh-perks>

<point>Play a direct role in shaping the future of mobility.</point>
<point>Impact millions of customers and partners in 600+ cities across 50+ countries.</point>
<point>Work in fast-moving autonomous teams with some of the smartest people in the world.</point>
<point>Accelerate your professional growth with unique career opportunities.</point>
<point>Get a rewarding salary and stock option package that lets you focus on doing your best work.</point>
<point>Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.</point>
<point>Take care of your physical and mental health with our wellness perks.</point>

</bulletpoints>
<text>*Some perks may differ depending on your location and role.</text>
</gh-perks>

#LI-Hybrid